Search
 

TechCenter

Event

Douglas Elliman CEO on Agents' Starring Role in a Transaction

“You have to be a star on social media and use CRM software to help get you there.”

By Richard Berger | September 13, 2023 at 08:10 AM

Real estate agents are unusual creatures, according to Scott Durkin, CEO of Douglas Elliman, who spoke about their resistance to change and new spotlight as media celebrities during a session at the Blueprint Conference this week in Las Vegas.

In “Building the Brokerage of the Future,” Durkin said real estate agents are very meaningful in helping their clients, but now the successful ones are having to get used to becoming “the star” of the transaction.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.