DALLAS—Following a recent groundbreaking at 3031 Oliver Ave., Nashville-based Southern Land Company, has a name for its luxury multifamily development: Novē at Knox. The 310-unit 19-story development is located in the Knox-Henderson neighborhood.
The name Novē (no yay) is derived from the Italian word “diciannove,” which means 19 and is a nod to the building's 19 floors. Additionally, the word “novē” is Latin for “new.” Southern Land Company partnered with a local Dallas-based firm, Rocket Brand, to curate the name, brand and website for the community.
“The Knox-Henderson neighborhood is one of the most vibrant retail and restaurant districts in Dallas, and Novē at Knox will provide a unique living experience for those who want a luxury lifestyle within a walkable and active neighborhood,” said Southern Land Company CEO Tim Downey. “Residents will enjoy being able to walk to numerous local parks, Katy Trail, local office buildings, shopping and dining while enjoying easy access to downtown Dallas, Park Cities and Uptown.”
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
