Mark Avilla

SAN DIEGO—Sellers' assumptions about rents may not hold true, so buyers need to do their due diligence on each property's rent potential, taking into account many factors, Cushman & Wakefield SVP Mark Avilla tells GlobeSt.com. Avilla recently joined C&W's new private-client investment advisors team here, along with Peter Curry, Brooks Campbell and Duncan Todd. With more than 80 years of combined experience and a 10 year-history of closing 260 sale transactions totaling more than 6.1 million square feet and $1.5 billion in sales volume, the team specializes in investment sales under $20 million located in Southern California.

We spoke exclusively with Avilla about the strategies private clients are using to get ahead and what his team is advising them to do at this point in the cycle.

GlobeSt.com: What strategies are private clients are using to get ahead?

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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