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She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.","imageLarge":"https://secure.gravatar.com/avatar/e3b23d10ab39416004315fba6a3be8b8?s=136&d=mm&r=g","webUrl":"/author/profile/carrie-rossenfeld/"}],"publication":"Globe Street","kicker":"","kickerNode":[],"prettyDate":"October 24, 2016","pubDate":"2016-10-24 04:00:14:000","modifiedDate":"","isDownload":"false","primaryCategory":{"channelName":"","sectionName":"","name":"","uri":"","slug":"","channelUri":""},"tags":["CBRE"," design"," development"," Downtown"," office"," Paul Komadina"," San Diego"," Workplace360"],"image":{"uri":"https://images.globest.com/contrib/content/uploads/sites/310/2016/10/sd-workplace360.jpg","width":"616","height":"372","alt":""},"embed1":"","embed2":"","summary":"SAN DIEGO—The elements of mobility, wellness, choice of space, amenities and technology are universal to all size companies, CBRE's Paul Komadina tells GlobeSt.com in this <b>EXCLUSIVE</b> look at the firm's Workplace360 office Downtown.","categories":[{"name":"National","uri":"/markets/national/","channelName":"GlobeSt Market"},{"name":"San Diego","uri":"/markets/san-diego/","channelName":"GlobeSt Market"},{"name":"Office","uri":"/sectors/office/","channelName":"Globest Sectors"},{"name":"Development","uri":"/globest-topics/development/","channelName":"Globest Topics"},{"name":"Exclusives","uri":"/globest-sections/exclusives/","channelName":"GlobeSt Sections"},{"name":"Feature","uri":"/globest-sections/feature/","channelName":"GlobeSt Sections"}],"bodyArray":["<p><figure id=\"attachment_1932\" align=\"alignnone\" width=\"616\" xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\"><a href=\"http://images.globest.com/contrib/content/uploads/sites/310/2016/10/sd-workplace360.jpg\"> <img class=\"size-full wp-image-1932\" alt=\"Workplace360 Downtown San Diego\" src=\"https://images.globest.com/cdn-cgi/image/format=auto,fit=contain/http://images.globest.com/contrib/content/uploads/sites/310/2016/10/sd-workplace360.jpg\" width=\"616\" height=\"372\"/></a> CBRE's Workplace360 in Downtown San Diego shows the scalability of this type of office.</figure> <p>SAN DIEGO—The elements of mobility, <b>wellness</b>, choice of space, amenities and <b>technology</b> are universal to all size companies, <b>CBRE</b>'s managing director <b>Paul Komadina</b> tells GlobeSt.com. He says that today's workplace experience is transforming, and CBRE's workplace-strategy services are a value-add to tenants, are scalable and help create an environment that will attract and retain a talented workforce.</p>","<p>The firm has produced a <a href=\"https://www.youtube.com/watch?v=Q46du5-syBI\"><b>video</b></a> that showcases how CBRE's Downtown San Diego <a href=\"http://www.globest.com/sites/globest/2014/10/22/cbre-employees-are-sold-on-workplace360/\"> <b>Workplace360</b></a> <b>office</b>—which an open-plan, free-address office design encompassing just below 7,000 square feet, closer to the average office size in San Diego of 13,000 square feet than some of the company's larger offices—has evolved by focusing on the employee experience in an environment that enhances efficiencies and encourages collaboration. We spoke exclusively with Komadina about CBRE's Downtown San Diego Workplace360 office and what it brings to the San Diego market.</p>","<p><figure id=\"attachment_1934\" align=\"alignnone\" width=\"616\" xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\"><a href=\"http://images.globest.com/contrib/content/uploads/sites/310/2016/10/sd-paul-komadina.jpg\"><img class=\"size-full wp-image-1934\" alt=\"Paul Komadina\" src=\"https://images.globest.com/cdn-cgi/image/format=auto,fit=contain/http://images.globest.com/contrib/content/uploads/sites/310/2016/10/sd-paul-komadina.jpg\" width=\"616\" height=\"372\"/></a> Komadina: “They all have the same elements, but the fact that these elements are scalable down to a small size is what makes this space different.”</figure> <p><b><i>GlobeSt.com: What's unique about the Downtown San Diego Workplace360 as compared to other CBRE offices of this type?</i></b></p>","<div class=\"paywall-content\"><p><b><i>Komadina:</i></b> Workplace360 is a standard workplace strategy program for CBRE across the country and around the world. It gradually will roll out to all 400 of our offices around the world. There is consistency throughout the elements. What's most unique about this is not what it offers, but the size of the office it serves. Generally, there's a misperception that workplace strategy is only important for large companies, but that's a misnomer. There are elements of mobility, wellness, choice of space, amenities and tech that are universal to all size companies. They all have the same elements, but the fact that these elements are scalable down to a small size is what makes this space different. It's proven that the model works for all sizes across the board.</p>","<p><b><i>GlobeSt.com: What does the space bring to Downtown that wasn't otherwise seen there?</i></b></p>","<p><b><i>Komadina:</i></b> There's a lot of really creative companies Downtown, and there are a lot of really cool offices that are well designed. They have a very good look and feel to them, but there really two components to Workplace360 in Downtown San Diego that make it unique.</p>","<p>Number one, this is the first Downtown San Diego office that is 100% <b>free address</b>, where no person regardless of role or title in the organization has an assigned desk or office. It's mobility enabled, so employees can work any time anywhere. A lot of companies are focused on look and feel of the space, but we look at how the space functions, which is important.</p>","<p>Number two: People often think of creative space as only applicable to tech companies, and while a lot of tech companies have adapted this type of stuff, it's not necessarily about the industry. <b>Technology</b> has changed, the way people work has changed, and we believe that our space should change to accommodate this regardless of your industry. We are a rather diverse service company, and we employ people of all ages from Millennials to Baby boomers and everything in between. We implemented this change management within our company of free addressing and demonstrated that you don't have to be a tech company to implement it. It's really about the people, and that spans industries.</p>","<p>A lot of people talk about creative, open office, which is important, but if you don't mix in other types of space like individual focus rooms for heads-down work or small, two- to four-person meeting rooms, it probably will not go very well. You need to be very thoughtful. At the end of the day, people like to be out among people, but they also like to close the door every once in a while. They need the ability to pick the type of space they need depending on the type of work they are doing at any given time.</p>","<p><b><i>GlobeSt.com: In what other markets do you see Workplace360 offices working?</i></b></p>","<p><b><i>Komadina:</i></b> Our Downtown San Diego and Carlsbad offices were completed at same time; they were the eighth and ninth offices globally, respectively, to be rolled out. To date, we've rolled out roughly 30 offices around the world, and as our <b>leases</b> mature and roll, we are implementing this workplace strategy. We're in the process of designing our UTC office in same Workplace360 program as all. Oakland and Phoenix are right behind us. Tokyo and Chicago are done, and Amsterdam was the first. We're all across the globe, from small to large and everything in between.</p>","<p>We believe this workplace-strategy concept works not just for us, but stretches all industries, all markets throughout the world. There are variations, of course, but we're taking a look at how we utilize space from the perspective of what makes the user most effective. The employee's perspective is front of mind, and we're making decisions based on that all across the world and across all industries.</p>","<p><b><i>GlobeSt.com: What else should our readers know about this space?</i></b></p>","<p><b><i>Komadina:</i></b> Every workstation is electronically height adjustable, and there are dual 22-in. monitors with extension mobility so you can log into your data anywhere in the world. As part of this transition, we reduced our file-drawer usage by 88% from the old standard to the new one, which is really important. People throw out going paperless, and it's a great goal, but they still rely on paper to some degree. Reducing paper by 90% changes your life. Lastly, in the Downtown San Diego office, the fridge is always stocked, and we have a great front-row seat of <b>Petco Park</b> and view of Coronado view. It's a great project, which is why there's a 30% premium in this building over other buildings Downtown.</p></div>"],"slides":[],"video":null},"articlePackages":[],"youmightlike":[{"uri":"/2024/11/07/logistics-real-estate-faces-mini-cycle-of-subdued-demand/","title":"Logistics Real Estate Faces Mini-Cycle of Subdued Demand","byline":"Kristen Smithberg","prettyDate":"November 07, 2024","readtime":"3","image":{"uri":"https://images.globest.com/contrib/content/uploads/sites/296/2024/10/Industrials-warehouse-Article-202410041653.jpg","width":"620","height":"372"},"summary":"Subdued demand has persisted despite healthy GDP and consumption."},{"uri":"/2024/11/07/multifamily-outlook-brightens-while-office-questions-linger/","title":"Multifamily Outlook Brightens While Office Questions Linger","byline":"Kristen Smithberg","prettyDate":"November 07, 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