SAN DIEGO—From smaller workstation footprints and more collaborative space to sit-and-stand desks and other ergonomic tools, today's workplace is demanding high-functioning, state-of-the-art elements, Cultura's CEO Anne Benge and creative design director Erica Roman tell GlobeSt.com. Benge recently repositioned and rebranded the San Diego-based furniture-management and facilities-design company, formerly known as Unisource Solutions San Diego, as Cultura.
Benge, in collaboration with her staff, chose the name Cultura to invoke the Italian tradition of balancing functionality, design and relationships and of interconnecting creativity and prosperity. The change better reflects the expanding role the firm plays in visioning, creating and managing workspaces for its clients.
“Our transition reflects our evolving role as consultants for ongoing growth and branding in the workplace, and with upgraded operating systems, we can seamlessly respond to the increasing pace at which companies work and change,” says Benge. “Furthermore, we wanted our company name to reflect the importance we place not only on design, but also on the family unit and the extended-family bonds we form with our clients, friends and co-workers.”
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
