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IRVINE, CA—When it comes to success in the apartment-investment realm, it's all about who owns the clients, and few other companies have such a high volume of potential investors as the HomeUnion does, CEO Don Ganguly tells GlobeSt.com. As we recently reported, in addition to serving as a single-family investment company, the online real estate investment management firm has entered the multifamily-investment sector, having represented buyers in the acquisition of four apartment buildings located in major investment markets with a combined total of 125 apartment units.
We spoke with Ganguly about the addition and how the company hopes to gain a competitive advantage in such a hot sector.
GlobeSt.com: What prompted your firm's move into multifamily investment?
Ganguly: We recently moved into multifamily investment to better serve the complete needs of our clients. A large number of our clients are high-net-worth individuals who like to invest in both single-family and multifamily properties.
GlobeSt.com: With this sector being so heated and competitive, how will your firm gain a strategic advantage?
Ganguly: It is all about who owns the clients. We have a database of over 70,000 investors and about 2,500 to 3,000 people register on our portal every month. Few other companies have such a high volume of potential investors. Also, we are the only full-service company that conducts all of the due diligence and asset management on behalf of the investor. On the other hand, may of the other providers are primarily multifamily brokers.
GlobeSt.com: What types of properties are you seeking and in which markets?
Ganguly: Our properties typically tend to be sub-$5 million. Currently, we source deals in 11 metros where we have local infrastructure in place. Those markets are located in Texas, the Southeast and Midwest.
GlobeSt.com: What else should our readers know about your move into multifamily?
Ganguly: That HomeUnion.com is quickly becoming the premier destination for hands-free real estate investing. In addition, GlobeSt.com readers should know that we also handle 1031 property exchanges through a variety of intermediary partners. If a commercial real estate investor needs to fulfill a 1031-exchange requirement, we offer these fully vetted and managed multifamily properties or fully vetted and managed single-family rentals.
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IRVINE, CA—When it comes to success in the apartment-investment realm, it's all about who owns the clients, and few other companies have such a high volume of potential investors as the HomeUnion does, CEO Don Ganguly tells GlobeSt.com. As we recently reported, in addition to serving as a single-family investment company, the online real estate investment management firm has entered the multifamily-investment sector, having represented buyers in the acquisition of four apartment buildings located in major investment markets with a combined total of 125 apartment units.
We spoke with Ganguly about the addition and how the company hopes to gain a competitive advantage in such a hot sector.
GlobeSt.com: What prompted your firm's move into multifamily investment?
Ganguly: We recently moved into multifamily investment to better serve the complete needs of our clients. A large number of our clients are high-net-worth individuals who like to invest in both single-family and multifamily properties.
GlobeSt.com: With this sector being so heated and competitive, how will your firm gain a strategic advantage?
Ganguly: It is all about who owns the clients. We have a database of over 70,000 investors and about 2,500 to 3,000 people register on our portal every month. Few other companies have such a high volume of potential investors. Also, we are the only full-service company that conducts all of the due diligence and asset management on behalf of the investor. On the other hand, may of the other providers are primarily multifamily brokers.
GlobeSt.com: What types of properties are you seeking and in which markets?
Ganguly: Our properties typically tend to be sub-$5 million. Currently, we source deals in 11 metros where we have local infrastructure in place. Those markets are located in Texas, the Southeast and Midwest.
GlobeSt.com: What else should our readers know about your move into multifamily?
Ganguly: That HomeUnion.com is quickly becoming the premier destination for hands-free real estate investing. In addition, GlobeSt.com readers should know that we also handle 1031 property exchanges through a variety of intermediary partners. If a commercial real estate investor needs to fulfill a 1031-exchange requirement, we offer these fully vetted and managed multifamily properties or fully vetted and managed single-family rentals.
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
