Mark Herbert |

ORANGE COUNTY, CA—The ability to set up a trust quickly and inexpensively and rent out residential and vacation properties using an online format are making the Mexican real estate market hot for those within a four-hour flight—especially Orange County investors, PowerPlay Destination Properties principal Mark Herbert tells GlobeSt.com.

According to Herbert's firm, when you buy a property in Mexico, the bank automatically (as part of its standard operating procedure) creates a trust on your behalf that then purchases the property. This makes it even easier than ever for friends and family members to purchase a property together and even invest different percentages/amounts in that property. On top of that, Mexico has fewer regulations on shared economy rentals, so it's simpler to use VRBO or Airbnb to manage property rentals there.

One property, La Amada Residences, for which PowerPlay handles sales and marketing, is a new resort-style residential community just outside of Cancun, and it is responding to this by doing something novel: enabling owners to rent their properties through whatever website they choose (VRBO, Airbnb, etc.) and keep all the profits, but still offer on-site services for a standard fee, to make the process easier on property owners. For example, the property offers a universal check-in desk and provides on-site cleaning and maintenance services to make it easier for owners to rent out their residences. This is especially helpful if the owner is in a different time zone since someone on-site can coordinate all the cleaning, check-ins and late-night questions from guests. It will also prevent more than one owner from hiding a key under the same flowerpot in the lobby and having a key-swap sitcom ensue.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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