Sandy Paul

WASHINGTON, DC–If you were to base your opinion on Airbnb solely on the comments hotel executives made about the home-sharing site during their earnings calls, you would think the company was a wash out.

'No, they haven't seen much impact on their business from Airbnb,' they routinely tell analysts during the call. 'Their business guests are loyal.' 'Other hotel companies or other markets may be are feeling the affect but not them.'

Somehow, though, one has doubts.

Uber has not only disrupted but is in the process of truly endangering the taxicab industry. And co-working sites are taking over more and more space in office buildings around the country.

But like the hotel executives, executives most likely to be affected by these trends have been blase about the encroachment borrowing a play from the hotel executives.

A new report being released later today by Newmark Grubb Knight Frank now confirms the suspicions that the sharing economy is having a disruptive affect on commercial real estate,.

The two sectors most affected are offices and –despite all those earnings calls–hotels, it found. Retail and multifamily housing have yet to see a large impact, but the report authors say it is likely coming as well.

“The sharing economy is changing the demand for commercial real estate,” Sandy Paul, managing director of National Market Research tells GlobeSt.com. In the case of housing, he said, “apartment owners been slow to adapt to changes and with affordability becoming ever more of an issue it seems that a sharing model is poised to disrupt this asset class as well.”

A Four-Point Scale

NGKF assessed the office, multifamily, hotels and retail asset classes on a four-point scale measuring how much it has been impacted by the sharing economy. Up to one full point was awarded for a “yes” answer to each of the following questions:

1. Have space-sharing companies captured significant market share?

2. Have traditional space providers been forced to adapt?

3. Has a significant portion of the customer base migrated from traditional to shared space?

4. Has at least one space-sharing startup in that property sector received significant equity funding?

According to this four-point scale of disruption, the office sector scores three out of four and is considered to be very disrupted by the sharing economy. With the rise of coworking companies like WeWork, the report noted, “we are beginning to see a shift in the way people prefer to work, with even some large corporations embracing the coworking model.”

However, NGKF said that of all the major property types, the hotel industry likely has been the most affected by the sharing economy thus far, scoring three out of four on our four-point scale of disruption. “The remarkable growth of Airbnb and other similar companies has caused hotel owners to take notice,” the report said.

NGKF, as it happens, backs the hotel executives who told analysts all was well. It notes that there is indeed a differing customer base and so both Airbnb and traditional hotels have been able to thrive simultaneously during the current expansion cycle.

However this could well change as more businesses — as well as travel management companies — partner with Airbnb as their travel budgets tighten.

In July, Airbnb signed agreements with three major travel management companies — American Express Global Business Travel (GBT), BCD Travel and Carlson Wagonlit Travel — adding Airbnb's 2 million listings in 31 countries to these companies' corporate travel programs.

“The hotels' business travel segment has been relatively well protected,” Paul said. “But it is definitely subject to disruption.”

Retail, Industrial Have StartUps Vying for Disruption Too

The retail and industrial asset classes have been unaffected to date but there are some start ups in these areas that bear watching, Bethany Schneider, research manager and report co-author tells GlobeSt.com.

Bethany Schneider

For example, Flexe is an on-demand warehouse start up that has secured about $20.8 million in equity funding since its launch in 2013, she said. In the retail sector, a promising start up called Storefront has received close to $9 million.

While these companies don't appear to be the threats that Uber and Airbnb seem to pose — today at least — the larger point is that real estate owners of all asset classes need to look at the big picture, she said.

“The sharing economy is reshaping US demand patterns for services and real estate space.”

Steady gains in the US economy have resulted in net positives for the multifamily sector—will this wave continue for the foreseeable future? What's driving development and capital flows? Join us at RealShare Apartments on October 19 & 20 for impactful information from the leaders in the National multifamily space. Learn more.

Sandy Paul

WASHINGTON, DC–If you were to base your opinion on Airbnb solely on the comments hotel executives made about the home-sharing site during their earnings calls, you would think the company was a wash out.

'No, they haven't seen much impact on their business from Airbnb,' they routinely tell analysts during the call. 'Their business guests are loyal.' 'Other hotel companies or other markets may be are feeling the affect but not them.'

Somehow, though, one has doubts.

Uber has not only disrupted but is in the process of truly endangering the taxicab industry. And co-working sites are taking over more and more space in office buildings around the country.

But like the hotel executives, executives most likely to be affected by these trends have been blase about the encroachment borrowing a play from the hotel executives.

A new report being released later today by Newmark Grubb Knight Frank now confirms the suspicions that the sharing economy is having a disruptive affect on commercial real estate,.

The two sectors most affected are offices and –despite all those earnings calls–hotels, it found. Retail and multifamily housing have yet to see a large impact, but the report authors say it is likely coming as well.

“The sharing economy is changing the demand for commercial real estate,” Sandy Paul, managing director of National Market Research tells GlobeSt.com. In the case of housing, he said, “apartment owners been slow to adapt to changes and with affordability becoming ever more of an issue it seems that a sharing model is poised to disrupt this asset class as well.”

A Four-Point Scale

NGKF assessed the office, multifamily, hotels and retail asset classes on a four-point scale measuring how much it has been impacted by the sharing economy. Up to one full point was awarded for a “yes” answer to each of the following questions:

1. Have space-sharing companies captured significant market share?

2. Have traditional space providers been forced to adapt?

3. Has a significant portion of the customer base migrated from traditional to shared space?

4. Has at least one space-sharing startup in that property sector received significant equity funding?

According to this four-point scale of disruption, the office sector scores three out of four and is considered to be very disrupted by the sharing economy. With the rise of coworking companies like WeWork, the report noted, “we are beginning to see a shift in the way people prefer to work, with even some large corporations embracing the coworking model.”

However, NGKF said that of all the major property types, the hotel industry likely has been the most affected by the sharing economy thus far, scoring three out of four on our four-point scale of disruption. “The remarkable growth of Airbnb and other similar companies has caused hotel owners to take notice,” the report said.

NGKF, as it happens, backs the hotel executives who told analysts all was well. It notes that there is indeed a differing customer base and so both Airbnb and traditional hotels have been able to thrive simultaneously during the current expansion cycle.

However this could well change as more businesses — as well as travel management companies — partner with Airbnb as their travel budgets tighten.

In July, Airbnb signed agreements with three major travel management companiesAmerican Express Global Business Travel (GBT), BCD Travel and Carlson Wagonlit Travel — adding Airbnb's 2 million listings in 31 countries to these companies' corporate travel programs.

“The hotels' business travel segment has been relatively well protected,” Paul said. “But it is definitely subject to disruption.”

Retail, Industrial Have StartUps Vying for Disruption Too

The retail and industrial asset classes have been unaffected to date but there are some start ups in these areas that bear watching, Bethany Schneider, research manager and report co-author tells GlobeSt.com.

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Erika Morphy

Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.