WASHINGTON, DC–CoStar Group has announced it has acquired LandWatch.com — a listing site dedicated to land and rural properties — to join CoStar's Lands of America and Land And Farm. It did not report terms of the deal.

“Solidifying our position as the No. 1 online network of marketplaces for rural real estate, the acquisition of LandWatch.com effectively doubles the exposure and leads available to property sellers and the number of rural listings available to the buyers,” said CEO Andrew Florance in a prepared statement.

LandWatch.com will continue operate as a stand-alone site, but CoStar plans to distribute its 1.4 million listings across the three sites.

LandWatch.com reported over 3.3 million average monthly visits in 2016 and when added to CoStar's existing traffic builds a combined network of 7.1 million monthly visits.

Another Real Estate Asset Class

Farmland as a real estate asset class, though, is not a new concept — it has been a quiet staple in the private investment market for years, delivering steady returns, according to the the National Council of Real Estate Investment Fiduciaries Farmland Index.

Increasingly, they are moving into the institutional space with the launch and growing traction of REITs that specialize and farmland. Indeed, some of these entities are now moving into the next phase of growth, merger and consolidation.

Earlier this year, for example, agricultural REITs Farmland Partners and American Farmland Co. agreed on a stock-for-stock merger to create a publicly traded farmland REIT with a market capitalization of approximately $400 million and holdings of more than 144,000 acres across 16 states on both coasts and in the Midwest and Delta regions.

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WASHINGTON, DC–CoStar Group has announced it has acquired LandWatch.com — a listing site dedicated to land and rural properties — to join CoStar's Lands of America and Land And Farm. It did not report terms of the deal.

“Solidifying our position as the No. 1 online network of marketplaces for rural real estate, the acquisition of LandWatch.com effectively doubles the exposure and leads available to property sellers and the number of rural listings available to the buyers,” said CEO Andrew Florance in a prepared statement.

LandWatch.com will continue operate as a stand-alone site, but CoStar plans to distribute its 1.4 million listings across the three sites.

LandWatch.com reported over 3.3 million average monthly visits in 2016 and when added to CoStar's existing traffic builds a combined network of 7.1 million monthly visits.

Another Real Estate Asset Class

Farmland as a real estate asset class, though, is not a new concept — it has been a quiet staple in the private investment market for years, delivering steady returns, according to the the National Council of Real Estate Investment Fiduciaries Farmland Index.

Increasingly, they are moving into the institutional space with the launch and growing traction of REITs that specialize and farmland. Indeed, some of these entities are now moving into the next phase of growth, merger and consolidation.

Earlier this year, for example, agricultural REITs Farmland Partners and American Farmland Co. agreed on a stock-for-stock merger to create a publicly traded farmland REIT with a market capitalization of approximately $400 million and holdings of more than 144,000 acres across 16 states on both coasts and in the Midwest and Delta regions.

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Erika Morphy

Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.