WASHINGTON, DC–A Chicago-headquartered brokerage that uses technology to market office space has opened an office here and plans to launch its platform to tenants at the start of the year. The company, Truss, has been live with its platform in Chicago since March and just went live in Dallas, Houston and Austin, Texas, according to Regional SVP Tom Fuge.
When the DC platform launches it will just be focused on DC proper, he tells GlobeSt.com. He expects Truss will be operational in Northern Virginia and Maryland within the next 24 months. Right now the company is building out its inventory of available office space and by the time it opens next year, it expects to have 90% of the 13 million square feet or so of empty District space in its system, Fuge says.
There is also a retail platform and Truss will be hiring a retail broker for its DC office at the beginning of the year, Fuge, who was formerly with Cushman & Wakefield, adds.
Truss is differentiating itself from other tenant brokers and other online services with its technology, Fuge says. “We are creating another avenue for owners to market their space and we are giving tenants more efficiency and transparency in the process.”
The system, which the company has named Vera, has a chatbot on the front end, which queries would-be tenants about their space needs, according to CTO Jes Sherborne. The system uses artificial technology to dynamically score the possibilities so they best fit the client's needs, Sherborne tells GlobeSt.com.
“It makes intelligent tradeoffs about size and location and expense. Ideally, the selection would be just as though a person had done it after interviewing the client.”
WASHINGTON, DC–A Chicago-headquartered brokerage that uses technology to market office space has opened an office here and plans to launch its platform to tenants at the start of the year. The company, Truss, has been live with its platform in Chicago since March and just went live in Dallas, Houston and Austin, Texas, according to Regional SVP Tom Fuge.
When the DC platform launches it will just be focused on DC proper, he tells GlobeSt.com. He expects Truss will be operational in Northern
There is also a retail platform and Truss will be hiring a retail broker for its DC office at the beginning of the year, Fuge, who was formerly with Cushman & Wakefield, adds.
Truss is differentiating itself from other tenant brokers and other online services with its technology, Fuge says. “We are creating another avenue for owners to market their space and we are giving tenants more efficiency and transparency in the process.”
The system, which the company has named Vera, has a chatbot on the front end, which queries would-be tenants about their space needs, according to CTO Jes Sherborne. The system uses artificial technology to dynamically score the possibilities so they best fit the client's needs, Sherborne tells GlobeSt.com.
“It makes intelligent tradeoffs about size and location and expense. Ideally, the selection would be just as though a person had done it after interviewing the client.”
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Erika Morphy
Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.
