Dedon Furniture currently occupies the north store. The building originally served as a warehouse belonging to dry goods dealer Gardener Colby.

After working on the transaction for three years, Polsinelli finally pulled it off as a result of her own tenacity, as well as that of both Eastern Consolidated and its client, BSJ SoHo.

“In addition to Eastern Consolidated's hat trick of selling this three times, after two previous failed transactions, I was able source the ultimate purchaser, an out of state buyer, who performed as promised and without a hitch,” she says in the release. “Fortunately, the seller Tom Hong, managing director of BSJ SoHo, remained convinced that I would find the right buyer for his off-market trophy property.

“It was a nail-biting transaction,” she continues, “especially since at the eleventh hour last minute offers came in aggressively trying to break my deal. Fortunately, my buyer and seller understood that no one else would really close the deal at this price, without conditions and by year end.”

The fact that the third time was the charm for Eastern was also due to market conditions, Polsinelli tells GlobeSt.com.

“Soho is on fire—it's smoking hot right now,” she declares. “There's so much activity on sales and leasing; tenants want to be there and retailers are trying to get a presence.

“Broadway had been the place to be, but now it's the side streets because values are considerably low. On Broadway, rents are rising above $600 per square foot whereas on Mercer Street they're going for $400 a foot and Greene Street is at $300 is rising,” she says.

Of course, those numbers make the sale even more of a coup for Polsinelli as the price allows the owner to bring in very close to double what the comp set is commanding. “This is a per square foot record for the sale of a building like this, that features retail space and rent stabilized units, and certainly it's a record for Greene Street,” she says.