NEW YORK CITY—In a quick wrap-up of three complex projects, L&L Holding Co.'s president and CIO Robert Lapidus provided a rapt audience Thursday at a Midtown luncheon sponsored by the B'nai Brith Real Estate Division with “case studies.”

In the loftily titled “Reimaging Buildings,” talk, he outlined all that L&L has done or is doing at 114 5th Ave., 195 Broadway and the company's crown jewel, 425 Park Ave. “We're about creating 21st century buildings for today's tenant,” Lapidus said.

L&L bought 114th 5th Ave. because “after 9/11, the Flatiron District emerged. This is a big building,” he says of the 350,000-square-foot tower, “we figure bigger floor plates can get quality tenants.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.