NEW YORK CITY—Fosun Property Holdings, has rebranded One Chase Manhattan Plaza as 28 Liberty as part of a comprehensive repositioning program for the building.
The 60-story, 2.2 million-square-foot class-A office tower begins leasing under the new “28 Liberty” identity immediately. Acquired at the end of 2013 by Fosun, the building offers one million square feet of modern office space for new tenants. JLL is the leasing agent for the property.
“The choice of 28 Liberty as the building's name reveals Fosun's deep respect for the history of the property and the culture of Lower Manhattan,” says Guo Guangchang, chairman of Fosun International. “We are committed to the New York market, and we are dedicated to positioning 28 Liberty as a world-class destination for local and international businesses alike.”
Since acquiring the building, Fosun has initiated a comprehensive renovation, including the lobby, elevators, critical infrastructure and plaza. Fosun also has initiated free Wifi service for visitors to the building's 2.5-acre plaza. The redeveloped property will accommodate more than 200,000 square feet of high-end retailers and the plaza will be activated to become an amenity to the neighborhood.
Numerous considerations went into the name choice for the property, the company notes. Liberty is a shared value among all cultures, and the landmark office tower, an architectural icon that offers spectacular views of the Statue of Liberty, stands on Liberty Street.
The number 28 is numerically significant in Asian culture, meaning “double prosperity,” or “double fortune.” Its use as the building name and the address also highlights how the property connects the Asian and American cultures.
“We are honored to be associated with this historic property at the heart of Lower Manhattan,” addsMr. Bo Wei, chief representative of Fosun in the US and VP of Fosun Property Holdings. “We will re-energize the building and further position it as an asset to the community as well as provide a platform to bridge the US and China, or even the global economy while we honor its legacy as landmark of timeless design.”
“This property is ideally located in a transportation hub and offers immediate access to the best of Manhattan and surrounding areas,” notes Erik Horvat, managing director of Fosun Property Holdings. “28 Liberty is an incredible opportunity for tenants in the TAMI (Technology, Advertising, Media and Information) sector and beyond that are seeking to take advantage of the momentum toward Lower Manhattan.”
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
