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LONG BEACH, CA—Although office users have been notably narrowing their physical office space, opting for more efficient and collaborative creative-style workspaces, they haven't necessarily been cutting costs. Harbor Associates, a newly launched value-add office investment firm, is taking advantage of the premium rental rates office users are willing to pay for modern works spaces by investing in value-add office space. The firm's founders and principals, Joon Choi, Justin Loiacono and Paul Miszkowicz, match their millennial cred with abundant experience in the office sector at major firms, including BlackRock, Bixby Land Co. and the Bascom Group, making them uniquely qualified to tackle the changing office landscape. To find out more about what is happening in the office world and their new business strategy, we sat Choi, Loiacono and Miszkowicz down for an exclusive interview. Here is what they had to say:

GlobeSt.com: You just launched your company, Harbor Associates, this month. Tell me about your business strategy, including the types of properties, how much you plan to invest and the specific submarkets where you're finding opportunities.

Justin Loiacono: Our acquisition criteria is older commercial buildings that are vacant or have significant near term tenant rollover where we can achieve value-add returns after investing extensive renovation, repositioning, and leasing capital. We are planning on investing $250 million in office product over the next two years, and we are targeting two-to-four year hold periods. We will pursue deals in the $3-million- to $50-million-size range, but we see capital dislocation and compelling investment opportunities in the $5 million to $20 million space. We are targeting submarkets in Southern California where tenants are willing to pay a rental premium for quality, differentiated product, so we are focusing on class-B or better submarkets throughout Los Angeles, Orange, and San Diego counties.

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GlobeSt.com: How are you financing these acquisitions, and the company in general?

Paul Miszkowicz: Harbor Associates is a joint venture with The Bascom Group of Irvine, CA. We will seek financing options that allow us to be nimble in executing our business plan. Non-recourse debt with prepayment flexibility will allow us to stay opportunistic.

GlobeSt.com: What is happening in the office market that drove the decision to launch a value-add office investment business now?

Miszkowicz: The primary driver in office space decisions is no longer cost cutting. We see companies increasingly investing in their physical workspace to attract and retain top talent. More firms are now comfortable paying rental premiums for modern space. We believe there is a supply and demand imbalance for the type of innovative office product today's tenants are looking for.

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GlobeSt.com: You'll be renovating and repositioning these assets. What are some of the major trends and characteristics in office design that help to drive tenancy?

Joon Choi: Our asset-level business plans will have three common themes:

First, we will command higher rents by increasing employee productivity. Our renovations are focused on creating workplaces that give employees the ability to control interruptions, see and be outdoors, have unlimited mobility, and be inspired to innovate.

Second, we will give employees a variety of work areas. To offset the trend towards greater density and shrinking personal space, we will provide areas where employees can focus or make a private call, which provides a balance to shared spaces.

Third, We will add more conveniences and amenities. Because there is less delineation between work and life outside of work, we like mixed-use projects where retail conveniences like fitness and eating/drinking establishments can be incorporated into the workplace.

GlobeSt.com: As millennials yourselves, you have a unique perspective on office user demographics. Tell me about the contrast between the millennial generation and the baby boomer generation, and how you find balance between the two.

Choi: Millennials identify with the young entrepreneur who started a business in a garage and is now the CEO wearing jeans in a brick and timber warehouse; millennials are less formal and prefer less organizational hierarchy. Millennials early in their lifecycles prefer more urban-like environments where lifestyle amenities are onsite or walkable.

Baby boomers are just approximately as large of an office cohort as millennials so striking a balance between generations is critical. Baby boomers prefer more private space, so we plan for a balanced mix of personal and shared spaces based on the work style and company culture of our target tenants, instead of gearing towards a particular demographic. Our office design reflects the employees' personalities. We recognize that not all jobs are collaborative, and we appreciate that window offices are still important milestones in certain industries.

The main similarities we have found among office users from any generation is that employees seek greater transparency, enhanced dining options, and a choice in the type of workspace best suited for the particular task at hand.

GlobeSt.com: The multifamily market was clearly the strongest sector after the downturn, but the office sector has really started to rebound in the last year. Where do you see the office sector over the next year, and what are your year-end goals for the company?

Choi: It is an exciting time to be in the office market because there is a lack of available product in Southern California that create the work lifestyle that is in high demand. Because the office market in Southern California has lagged, we are seeing lots of opportunity to re-purpose or re-position buildings whose occupancies have not yet recovered. Our year-end goal is to make investments in Los Angeles, Orange, and San Diego counties.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.