NEW YORK CITY—Most platforms focus on larger deals and have typically avoided the $1-million to $10-million range of opportunities, believing there is more risk involved and higher underwriting costs. Adam Petriella, EVP of capital markets at Coldwell Banker Commercial Alliance, takes a closer look at Sutherland's REIT platform and at coordinating the various entities to deliver services to the entrepreneurial commercial real estate investor and owner-user.

GlobeSt.com: Sutherland was formed in 2009 to acquire RMBS and ABS and more recently, seems to be focused on small-balance commercial loans. Tell us how the platform evolved in the interim.

Adam Petriella: Since 2008 through Sept. 30, 2014, our manager (Waterfall AM) has reviewed approximately 169,600 performing, sub-performing and non-performing Small Balance Commercial and SBA loans, priced approximately 85,00 of these loans and acquired more than 6,500 SBC and SBA loans with aggregate unpaid balance of approximately $2.0 billion for an aggregate purchase price of approximately $1.3 billion. Our manager has also acquired more than $225 million in UPB of SBC ABS notes over this time period.

During this activity, they also founded the following companies to originate loans and service clients' commercial real estate needs: Ready Cap Commercial, Ready Cap Lending and Coldwell Banker Commercial Alliance and have been approved by Freddie Mac for small balance multifamily lending, the SBA for their 7a lending platform and grown six regions and a Capital Markets origination platform with CBCA.

GlobeSt.com: Why are lenders such as Sutherland targeting this market while banks tend to steer clear of it?

Petriella: According to the Federal Reserve, the US commercial mortgage market including multifamily residences, and non-farm, non-residential mortgages totaled approximately $3.3 trillion as of September 2014. The SBC market is fragmented. According to data from Boxwood Means Inc., a real estate research and consulting firm, the top 10 SBC lenders by volume accounted for approximately 18% of the total SBC loan production for 2013.

SBC is difficult to develop 'flow' business from and, while there are excellent local banks and agencies servicing this market, most platforms akin to ours focus on larger deals and have typically avoided these $1-million to $10-million range opportunities, believing there is more risk involved and higher underwriting costs. Sutherland has been able to fill this underserved market need.

GlobeSt.com: Are there commercial property sectors that represent an especially good source of opportunities in the near term? (e.g., medical office)

Petriella:This is no mystery: anywhere you find job growth, you will find opportunity in most asset classes. Having said that, there are special use properties such as medical—in its many formats—that represent opportunities. Long-term care, senior housing are also being talked about because of demographics as is repositioning of older office buildings into tech friendly or mixed use. In New York City, older walk-ups are being repositioned into appealing places to live for millennials. In the secondary markets, net leased assets are still popular and are credit tenant warehouse, distribution and other forms of industrial properties.

GlobeSt.com: What is special about the Sutherland REIT platform?

Petriella: What separates us from the pack is the comprehensive suite of offerings we have for small to midsize businesses. We can offer lending through our wholly owned subsidiary ReadyCap Commercial as well as brokerage services, including sales, leasing and transaction management, through our other subsidiary Coldwell Banker Commercial Alliance. We own thousands of commercial loans, have securitization expertise and are active B piece buyers and hold the B pieces of loans we originate through RCC, offering borrowers tremendous flexibility otherwise unheard-of. There is no other platform I know of like ours.

GlobeSt.com: Describe your relationship with Waterfall Asset Management.

Petriella: We are essentially managed and advised by Waterfall Asset Management, an investment manager with approximately $4.3 billion in client assets under management as of Dec. 31, 2014. They serve as our primary financial backer and are involved in our business from a resource and synergistic perspective.

GlobeSt.com: How do you see the Sutherland platform evolving over the next 12 to 18 months?

Petriella: We saw an opportunity in the underserved small balance lending sector and have capitalized on it. We now believe we're in an excellent position to continue our growth in to a leader in this market. This market segment continues to expand with more and more small balance loans being transacted every year in most major sectors, including office, retail, industrial and multifamily. Our platform is designed to service this market, and we will be expanding CBCA into four additional markets and growing staff to take advantage of the wall of refinancing opportunities coming to market.

GlobeSt.com: Why are you seeking to provide services to entrepreneurial CRE investors and owners?

Petriella: We understand the opportunities the small balance market presents. Again, this is an underserved an inefficient market space that is growing. These investors need the same competitive rates banks offer but with more “borrower-friendly” and flexible loan terms. That's something we can offer.

GlobeSt.com: What types of services are these users needing?

Petriella: Just like their larger counterparts, the needs of these small and midsize users covers the entire commercial real estate spectrum, ranging from funding with beneficial terms to capital markets services and brokerage assistance.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.