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SAN DIEGO—Although industrial rents will fluctuate up and down, investors will continue to do well in the Central San Diego submarket, Westcore Properties' chairman and founder Marc Brutten tells GlobeSt.com. The firm recently signed a 66-month lease valued at $3.1 million with licensed-apparel wholesaler Mad Engine Inc. in a 104,180-square-foot building at 8917 Kerns St., less than a mile from the Otay Mesa Port of Entry, and Brutten credits the lease in part to limited options in the Central San Diego submarket. We spoke exclusively with Brutten about this submarket, what makes it so desirable and what's next for the sector here.

GlobeSt.com: Now that vacancy is so tight in the Central San Diego industrial submarket, what is the next step for the sector?

Brutten: We expect rents to continue trending upward, forcing some companies to relocated to lower-cost markets, such as Otay Mesa or Oceanside, CA. This is already happening as demonstrated by the demand for our 104,000-square-foot warehouse building at the international border in Otay Mesa, where we had five tenants competing for a single project. The tenant we ultimately secured, Mad Engine, expanded its ware house operation in Otay to save on occupancy costs, but maintained its corporate office presence in Central San Diego. Those tenants with specific needs to be in Central San Diego will need to pay more for the proximity to their customer base.

GlobeSt.com: With so much competition for this space, how are landlords evaluating tenant criteria before signing leases with them?

Brutten: Landlords do not always have consistent needs. There are some who focus on minimizing out-of-pocket costs (tenant improvements, commissions, etc.) and downtime, with less of a focus on rent. Westcore focuses on overall value creation, with a strong focus on starting rent. We thoroughly underwrite the financial strength of our tenants and mandate security-enhancement instruments (higher security deposits, letters of credit, personal guaranties, etc.) if warranted. Most importantly, we work hard to understand the needs of our tenants in order to craft deal terms that meet the requirements of both parties.

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GlobeSt.com: How is the tight market affecting valuations? Can the market sustain more price run-ups?

Brutten: The real estate market is seeing price increases in both lease rates and property valuations. The leasing market is very strong. In the last 12 months, we've had six of our largest tenants commit to 10-to 12-year lease terms at strong lease rates. Several years ago, these tenants would have been focused on three-to-five-year leases. This is coupled with significant equity capital trying to buy industrial. Investor return expectations continue to compress, which is driving up pricing. With the amount of capital chasing limited deals, we do not expect investor demand to slow down in the foreseeable future.

GlobeSt.com: What else should our readers know about this market?

Brutten: Central San Diego industrial should continue to be a strong market for investment. Areas like the Miramar corridor are already densely developed and provide close access to key distribution areas. Although rents will fluctuate up and down, investors will continue to do well in this market. The advancement of e-commerce distribution, particularly with the push toward same-day delivery, should only reinforce this.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.