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CARLSBAD, CA—The 123,000-square-foot Beacon La Costa will offer locals a gathering spot with outdoor dining options and upscale retail this submarket has been waiting for, Linwood Ventures' principal Scott Schonfeld tells GlobeSt.com. As we recently reported, the former La Costa Towne Center—which is anchored by a large Vons store that has been shuttered for several years—is going upscale with a $15-million renovation by Linwood, a new name and a fresh tenant mix featuring the San Diego debut of Equinox. We spoke with Schonfeld exclusively about the renovation and what it aims to do for this high-profile property.
GlobeSt.com: Why has La Costa Towne Center sat unrenovated with a huge empty anchor for so long?
Schonfeld: We bought the property in October of last year. We weren't around when Vons closed, but it's my understanding that it closed about five or six years ago and moved to a larger-format, newer store up El Camino Real. Sometimes, tenants are allowed to close and continue to pay rent with a lease in place to prevent another retailer from moving in. Vons continued to occupy and lease the project so that another competitor wouldn't move in. It wasn't until late 2013, early 2014, that the Vons lease was terminated, and the termination agreement did not allow a full-service grocery store to move in. There are plenty of instances in shopping centers where an anchor has a long-time lease and outgrows the store, and there's a continuous-operations clause in place whereby the tenant is required to operate its business in the leased premises continuously throughout the term of the lease; the clause didn't exist in this case.
The owner prior to us was planning a very different redevelopment of the property that involved tearing down the Vons box, adding subterranean parking and ground-floor retail with apartments above. This was appealed by a group of residents. We decided to keep it strictly a retail and office project.
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GlobeSt.com: Can you go into more detail about the planned renovation and the tenants you're looking to attract to the center?
Schonfeld: We're trying to create an upscale specialty-retail project that has a variety of tenants. Equinox will be one type of anchor, food another. We plan to offer a variety of quick-service and full-service food options and more upscale healthy-dining options. We have no specific tenants to name yet, but some local and regional concepts are being considered from Los Angeles and Orange County to provide a choice of healthier farm-to-table restaurants. There's really nothing like that in North County. We're also planning to attract boutique retail, so the center will be a mix of fitness, restaurants, boutique retail and daily service tenants such as a hair/nail salon and a blow-dry bar. It will really be a place where locals can come and work out, get some food, shop and take care of their daily service needs—not just to come in and leave, but to spend some time there.
Some of the current tenants will remain in place and some won't. We're in discussions with all of them. For example, La Costa Wine Co. fits the right profile, and so would the orthodontist.
GlobeSt.com: What is the luxury retail market like in this part of Carlsbad?
Schonfeld: It's new to North County, and there's a great demand for this type of center. It lays out really well for this kind of intimate town-center feel. It's not laid out like a typical grocery-anchored shopping or strip center. We really think we can create that intimate feeling given the layout. Other centers like Brentwood Country Mart, Malibu Country Mart and centers in Northern California outside of San Francisco have the tenant mix we're trying to achieve.
We're keeping the current layout—all the buildings will remain—but there will be substantial renovation to the building facades. It will continue to have that Spanish Mediterranean feel, but with a little modern twist on that. We'll upgrade the buildings that haven't been touched in a long time. In addition to the façade work, we will do site work, work to the parking lot, create more pedestrian areas and outdoor seating, create outdoor living rooms and parklets and outdoor dining areas.
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