MIAMI—With the launch of MargaritaVillage in Orlando and the upcoming groundbreaking of Miami WorldCenter, Encore Capital Management is poised to change the commercial real estate scene in two major Florida cities. In fact, the commercial real estate investment and development firm based in Boca Raton is behind some of the biggest real estate projects in the State.
Encore operates two opportunistic funds and one private REIT with nearly $2B in assets under management and is currently developing over 20,000 rental apartments, homes for sale, and residential lots valued at approximately $4 billion. Encore currently has investments in Miami, Jacksonville, Tampa, Los Angeles, San Diego, Sacramento, San Francisco, Dallas, Austin, and Central Florida.
GlobeSt.com caught up with Art Falcone, co-founder and managing principal at Encore, to find out more about the firm that's impacting the nation. Be sure to stay tuned to this afternoon's Miami edition for part two of this exclusive interview.
GlobeSt.com: Encore is behind some of the largest developments in Florida, but Encore tends to stay behind the scenes as a developer. How does your model work and where are you focusing across the state?
Falcone: Encore Capital Management is a private equity firm and a real estate development firm wrapped into one. We invest in and develop a range of property types across the U.S., from hotels and vacation homes, to apartments and luxury condos. Florida is a target of ours and we have a diverse portfolio of projects in every corner of the State, including Miami Worldcenter in downtown Miami, Paramount Fort Lauderdale Beach and the redeveloped Plantation Mall in Broward, the Reunion mega-resort in Orlando, two master-planned developments in Jacksonville and Tampa that will be breaking ground in the fourth quarter, and a new mid-rise tower in Fort Lauderdale which will include luxury apartments. Our next resort project is the $600 million MargaritaVillage in Orlando.
GlobeSt.com: MargaritaVillage is among your biggest developments to date in terms of land area; what can we expect and why is the timing right for this project?
Falcone: Encore is developing the world's first MargaritaVillage destination resort on 300 acres adjacent to Walt Disney World in Orlando. We're building a 175-room hotel, 300 timeshare units, 300 condominium units, 500 resort vacation homes, 300 market rate apartments, 170,000 square feet of lifestyle retail, and a 12-acre destination waterpark.
All of this will be set around beautiful lagoons and lush landscaping, with the Margaritaville theme present throughout. Construction will begin in mid-2016 and we'll open in mid-2017. Orlando is the world's vacation capital, with a record-setting 62 million visitors in 2014, and Margaritaville is one of the world's most beloved brands, so we think this is a natural fit.
GlobeSt.com: How are you pitching the concept of vacation home ownership to potential investors around the world?
Falcone: Vacation rental homes at MargaritaVillage offer investors a chance to tap into one of the world's strongest tourism markets at a fraction of the price of investing in other major destination cities. That's how our in-house sales team is pitching the development internationally.
The size of our homes—from five to 12 bedrooms—is geared toward multi-generational families, which are the fastest-growing segment of the tourism economy. Investors can purchase these homes for prices ranging from the mid-$200,000s to $2 million, a price point that allows us to rent them out to vacationers for as low as $50 per person, per night for four-star accommodations. A similar model is already up and running at our nearby Reunion Resort, where we've sold more than 265 homes and are entertaining buyers from as far away as Asia and South America.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.