BOSTON—Here's hoping commercial brokerage veteran Joe Fallon can take advantage of a volume discount on his business cards.

In a span of a little more than a year Fallon has seen his firm Cassidy Turley agree to be acquired by brokerage firm DTZ in September 2014, and this past May DTZ announced it would be acquired by Cushman & Wakefield in a $2-billion deal that closed last month. Last week, Fallon once again required a graphics change to his business card when he was promoted to executive managing director and New England market leader for Cushman & Wakefield. It should be noted tht Cushman & Wakefield was acquired by the same group that purchased DTZ and Cassidy Turley and that investment group (TPG, PAG Asia Capital and Ontario Teachers' Pension Plan) merged the companies under Cushman & Wakefield's branding.

With all this change he relates he has had three different business cards in the past 13 months and quips, “The old logo golf balls aren't good anymore.”

In a chat with Globest.com, Fallon says his first goal in his new post is to integrate the former DTZ office and the Cushman & Wakefield office and says that a decision on how that will be accomplished should be made before the end of this year. The former DTZ office is located at 1 International Plaza while the Cushman & Wakefield Boston office is housed at 225 Franklin St. in Boston.

“We are looking at all opportunities and options that make sense for us,” Fallon says. “I hope to be able to announce and implement a plan very, very shortly but no final decisions have been made yet.”

The Boston office currently has 50 brokers and a total of approximately 65 for the entire New England region that also includes offices in Harford, CT and Manchester, NH. The entire New England region workforce, including all its real estate and finance product lines, totals approximately 175 employees. Among some of its other service lines include: property management, project management, valuation advisory services, lease administration and debt and equity financing.

He says that C&W is currently mulling over several possible solutions to integrate the two offices, which would include possibly relocating both offices to a new location or merging the two offices into one existing location.

Fallon says he is looking to grow Cushman & Wakefield's Boston and New England operations. Fallon, who replaced Luis Alvarado as market leader for New England, acknowledges that there has been a significant amount of movement among commercial brokers in Boston of late, but does not believe that is part of any overall trend or the result of increased competition among major brokerage firms.

He says that change is nothing new to the brokerage business and that some change can be beneficial. Fallon points to the significant changes both in Boston and worldwide that has occurred over the past year with the Cassidy Turley-DTZ merger and the subsequent merger of DTZ into Cushman & Wakefield.

“The platform we have at Cushman & Wakefield, not only in Boston but across the world, is a fantastic platform,” he says. “So the opportunity for our clients to get more services on a broader geographic scale has never been higher in terms of our ability in the Boston office to deliver those services to both investors and users of real estate and that is the most exciting thing about these changes.”

He adds that in the 40-plus days since the DTZ-Cushman merger closed, he has already seen tangible benefits in terms of enhanced client services, marketing for new business and opportunities for employee advancement.

In terms of the health of the Boston commercial real estate market, Fallon relates, “The fundamentals of the Boston market have been very strong, especially in the core markets, which I would describe as Boston, Cambridge and the 128 Central belt in suburbs.”

Keys to the market's strength are the region's intellectual capital coming out of the area's universities, significant private equity and venture capital financing that are fueling the growth of new and mid-sized companies, he says.

“There has been a lot of positive absorption in the Boston-Cambridge and 128 Central markets,” Fallon says. “We are starting to see some spec construction in certain places.” He adds that asking rents are up in the region and dramatically in some areas, vacancy rates are down and property values are up.

The more than 30-year veteran of the commercial office markets here believes the current market is one of the strongest in memory, although he adds that Boston will likely never see the activity generated from 1998-2000 during the height of the dot.com boom.

He predicts the bullish conditions will continue in Boston in the short term at least. “I do believe unless there is something in the future that we cannot predict—a major economic concern (such as a deep economic recession)—the Boston market is going to continue to be very strong,” Fallon says.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

John Jordan

John Jordan is a veteran journalist with 36 years of print and digital media experience.