ATLANTA—SRS Real Estate Partners is taking its new leasing assignment serious. The firm, which took over leasing at Atlantic Station in Midtown Atlanta recently, is hunting for restaurant and fashion tenants at the International Council of Shopping Center's (ICSC) New York National Deal Making Conference this week.
Hines recently hired SRS to lease the property. Hines this fall acquired the 586,000-square-foot retail center that anchors the mixed-use development, which also includes three class A office towers, multifamily communities, a full-service hotel and freestanding Ikea, Target and Dillard's locations.
SRS executive vice president and market leader Ray Uttenhove, vice president Adrienne Crawford, and vice president, Lily H. Heimburger are leading the charge.
"Midtown is the most dynamic in-town market in the Southeast," says Uttenhove. "The market is hungry for more shopping, dining and entertainment options, and we plan to elevate Atlantic Station as a super regional destination with a variety of popular tenants."
With SRS' help, Hines is taking a different approach to the tenant mix. According to Uttenhove, the firm is targeting entertainment, restaurant and fashion tenants.
"Our team has set dramatic goals to take Atlantic Station's retail core to a new level. Currently, we're talking to both regional and national retailers, and we expect to announce exciting new tenants early next year," Uttenhove tells GlobeSt.com. "Our targeted tenants will respond well with the market and complement existing retailers, especially those in the fast fashion category."
The H&M at Atlantic Station is one of the top performing stores in the country, which has inspired Uttenhove and her team to look at more "fast fashion" tenants – retailers whose collections are based on the most recent fashion trends. Atlantic Station's Regal Cinemas is one of the top performing movie theaters in the Southeast. The record-breaking box office shows the appetite for more entertainment options at Atlantic Station.
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