GlobeSt.com: It's no secret that urban areas have little to no available land. How does this impact the development of all suites hotels?

Duncan: Hilton Worldwide's All Suites brands have turned the limited available land in urban markets into opportunity for developers. In addition to being flexible and scalable, the brands have prototypes that make entry into urban markets possible.

Embassy Suites' Design Option III was introduced to enhance the guest experience and render more savings for owners by offering a “kit-of-parts” approach. It features an efficient side-by-side suite design, allows for more natural light throughout, including in the atrium, provides for more one-bedroom suites per hotel, and requires less land to be developed.

Similarly, Homewood Suites' latest prototype provides a scalable, cost-saving building model that vastly increases the number of sites the upscale extended stay hotel can be developed on. It allows owners to increase the number of studio suites to help curb construction and operational costs in tight markets while meeting guests' preference for open-concept studio suites.

Home2 Suites was developed from the onset to be easy to build, requiring less land than its fellow all suites brands, a streamlined construction model that allows some properties to open in less than a year from groundbreaking, and a fast ramp-up process as well. These factors make this brand a good fit for urban markets.

Additionally, our All Suites brands work well for dual builds, a building model that helps owners maximize limited land availability and appeal to a wider variety of travelers. Dual builds also help save on construction costs, zoning efforts, and ongoing operational costs through shared front and back-of-house facilities. Homewood Suites is the anchor brand in Hilton Worldwide's dual build strategy, and has been paired with Embassy Suites as well as non-all suites brands, to show how this successful model can be implemented to meet the needs of owners.

Want to know more about how technology is impacting the industry? Check out my recent exclusive interview with Amaury Piedra, general manager of Shelborne Wyndham Grand South Beach.

Join the conversation on April 28 for RealShare ATLANTA, the metro's premier CRE event. Click here for details and to register.

ATLANTA—The Homewood Suites, Home2 Suites and Embassy Suites brands all have a strong and growing footprint throughout the Southeast, especially within many emerging and growing urban markets. In the next several months, the brand will open new properties in Downtown Atlanta, Downtown Miami, Downtown Columbia, SC, Downtown Greenville, SC and Charlotte Uptown, SC.

GlobeSt.com caught up with Bill Duncan, global head of Hilton's All Suites brands, to find out why all suites hotels work in urban markets in part one of this exclusive interview. Be sure to check back for part two, in which he will discuss why all suites hotels are a good investment.

GlobeSt.com: Why do all suites hotels work in urban markets?

Duncan: The prototypes of Hilton Worldwide's All Suites properties are adaptable and scalable, making them a perfect fit for urban areas where there is limited land to build. This not only makes these brands perfect for new construction, but also great options for adaptive reuse giving new life to former office buildings, banks and condo projects located on prime real estate within urban markets. Additionally, these brands offer more spacious accommodations than the traditional guestroom, and a strong value proposition by including complimentary breakfast, WiFi, and other amenities that give travelers more bang for their buck, especially when staying in downtown areas.

GlobeSt.com: It's no secret that urban areas have little to no available land. How does this impact the development of all suites hotels?

Duncan: Hilton Worldwide's All Suites brands have turned the limited available land in urban markets into opportunity for developers. In addition to being flexible and scalable, the brands have prototypes that make entry into urban markets possible.

Embassy Suites' Design Option III was introduced to enhance the guest experience and render more savings for owners by offering a “kit-of-parts” approach. It features an efficient side-by-side suite design, allows for more natural light throughout, including in the atrium, provides for more one-bedroom suites per hotel, and requires less land to be developed.

Similarly, Homewood Suites' latest prototype provides a scalable, cost-saving building model that vastly increases the number of sites the upscale extended stay hotel can be developed on. It allows owners to increase the number of studio suites to help curb construction and operational costs in tight markets while meeting guests' preference for open-concept studio suites.

Home2 Suites was developed from the onset to be easy to build, requiring less land than its fellow all suites brands, a streamlined construction model that allows some properties to open in less than a year from groundbreaking, and a fast ramp-up process as well. These factors make this brand a good fit for urban markets.

Additionally, our All Suites brands work well for dual builds, a building model that helps owners maximize limited land availability and appeal to a wider variety of travelers. Dual builds also help save on construction costs, zoning efforts, and ongoing operational costs through shared front and back-of-house facilities. Homewood Suites is the anchor brand in Hilton Worldwide's dual build strategy, and has been paired with Embassy Suites as well as non-all suites brands, to show how this successful model can be implemented to meet the needs of owners.

Want to know more about how technology is impacting the industry? Check out my recent exclusive interview with Amaury Piedra, general manager of Shelborne Wyndham Grand South Beach.

Join the conversation on April 28 for RealShare ATLANTA, the metro's premier CRE event. Click here for details and to register.