Westin Tampa Harbour Island is a 229-room full-service hotel in Downtown Tampa's waterfront on Harbour Island.

ATLANTA—Atlanta's hotel industry is growing more competitive across all sectors. With everything else being equal, the question often becomes how to elevate the guest experience for a particular target audience.

GlobeSt.com caught up with Jeff Sime, vice president of operations, restaurants at Legacy Ventures, to get some insights in part one of this exclusive interview. Be sure to check out part two in which he will discuss what customers really want today.

GlobeSt.com: Why is the food and beverage component an important component to the guest experience?

Sime: The guest experience is influenced by all the senses. Food and beverage is an integral component of the sights and smells of a hotel.

An inviting atmosphere and fresh innovative taste profiles contribute to a positive overall experience for our guests. A delicious, satisfying, and enjoyable food and beverage experience always translates to our guests having an even more wonderful experience at our hotel.

GlobeSt.com: What can a hotel do to elevate the guest experience through food and beverage?

Sime: Hotels should make collaboration with the hotel, chef, and F&B operations team a priority. The culture of the hotel and the food service staff need to be in alignment.

The hotel can elevate the experience by ensuring there is no service interruption or “drop off' as the guest is moving from hotel service to the F&B environment and vice versa. A seamless integrated experience, complete with the best in food and beverage and customer service can greatly elevate the guest experience.

Wondering what hotel amenities Millennials really want? Check out my exclusive column.

Westin Tampa Harbour Island is a 229-room full-service hotel in Downtown Tampa's waterfront on Harbour Island.

ATLANTA—Atlanta's hotel industry is growing more competitive across all sectors. With everything else being equal, the question often becomes how to elevate the guest experience for a particular target audience.

GlobeSt.com caught up with Jeff Sime, vice president of operations, restaurants at Legacy Ventures, to get some insights in part one of this exclusive interview. Be sure to check out part two in which he will discuss what customers really want today.

GlobeSt.com: Why is the food and beverage component an important component to the guest experience?

Sime: The guest experience is influenced by all the senses. Food and beverage is an integral component of the sights and smells of a hotel.

An inviting atmosphere and fresh innovative taste profiles contribute to a positive overall experience for our guests. A delicious, satisfying, and enjoyable food and beverage experience always translates to our guests having an even more wonderful experience at our hotel.

GlobeSt.com: What can a hotel do to elevate the guest experience through food and beverage?

Sime: Hotels should make collaboration with the hotel, chef, and F&B operations team a priority. The culture of the hotel and the food service staff need to be in alignment.

The hotel can elevate the experience by ensuring there is no service interruption or “drop off' as the guest is moving from hotel service to the F&B environment and vice versa. A seamless integrated experience, complete with the best in food and beverage and customer service can greatly elevate the guest experience.

Wondering what hotel amenities Millennials really want? Check out my exclusive column.

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