He points to a recent Allstate/National Journal poll. Nearly half of respondents had lived in the same area for 21 years or more, while 22 had lived in the same place for between 11 and 20 years. (Have you heard about the big 2% problem in today's housing market?)

But it's not just proximity to familiar surroundings they're seeking, Gordon says. Today's seniors want a place that feels like home, not an institutional-style hotel room, and family members prefer a fun, comfortable place to visit aging family instead of an, “old people's home.”

“Whether it is dining spaces, exterior terraces or family rooms, the opportunity to visit, connect and meet new friends in comfortable spaces is important,” Gordon stresses. “As a result, we are seeing communities with well-thought-out interiors, architectural finishes and more focus on community-driven amenities. Developers, architects and builders are incorporating stone, timber, brick and lap and shingle siding instead of stucco and punched window exteriors. The closer the resemblance is to home, the more appealing it becomes when making a difficult decision.”

ATLANTA—New senior living developments have been springing up across Metro Atlanta. Of course, that should come as no surprise because of the large number of Baby Boomers in the city.

According to the US Census Bureau, Atlanta has experienced the ninth-largest Baby Boomer boom since 2009 out of all large US cities. Additionally, the 45 to 64 age group is the fastest-growing segment in Atlanta.

“Because of this, Atlanta and its suburbs, including Roswell, Marietta and Gwinnett, have become a hotbed for senior living communities, which includes independent, assisted and memory care facilities,” Huntly Gordon, president of New South Construction, tells GlobeSt.com. As he sees it, a primary driver behind the uptick in new developments is that seniors do not want to move from their current neighborhoods.

“They want to live near their families and friends,” Gordon says. “Americans now are less likely to relocate than previous generations.”

He points to a recent Allstate/National Journal poll. Nearly half of respondents had lived in the same area for 21 years or more, while 22 had lived in the same place for between 11 and 20 years. (Have you heard about the big 2% problem in today's housing market?)

But it's not just proximity to familiar surroundings they're seeking, Gordon says. Today's seniors want a place that feels like home, not an institutional-style hotel room, and family members prefer a fun, comfortable place to visit aging family instead of an, “old people's home.”

“Whether it is dining spaces, exterior terraces or family rooms, the opportunity to visit, connect and meet new friends in comfortable spaces is important,” Gordon stresses. “As a result, we are seeing communities with well-thought-out interiors, architectural finishes and more focus on community-driven amenities. Developers, architects and builders are incorporating stone, timber, brick and lap and shingle siding instead of stucco and punched window exteriors. The closer the resemblance is to home, the more appealing it becomes when making a difficult decision.”