LMC is betting big on Midtown Atlanta. The apartment developer broke ground on Vireo, a luxury multifamily community in Atlanta's Midtown district.

ATLANTA—LMC is betting big on Midtown Atlanta. The apartment developer broke ground on Vireo, a luxury multifamily community in Atlanta's Midtown district.

Set to feature 310 apartment units, the high-rise development is located in a walkable, pedestrian-friendly neighborhood. Move in day is set for Spring 2019. The Midtown Atlanta trade area includes the Georgia Tech's innovation hub with Tech Square, which attracts entrepreneurs and students.

Sitting at 195 13th Street Northeast, Vireo is within blocks of Midtown's restaurants, museums, theaters, nightlife options and flourishing job sector. The community also is one block away from Piedmont Park, which is known as the outdoor epicenter of the city, with direct access to the Atlanta BeltLine.

Is LMC getting in at the right time of the development cycle? Or is it getting late in the game? Is the so-called bubble going to bust on developers breaking ground in Atlanta right now?

(The Southeast recently saw a $250 million portfolio trade. Get all the details.)

According to Steven DeFrancis, CEO of Cortland Partners, there are two ways to view the bubble talk: supply and demand and pricing. When it comes to supply and demand, he tells GlobeSt.com, most commentators would say there are pockets of oversupply in specific submarkets and at specific segments, like luxury, but these pockets are not representative of systematic oversupply.

“The current thought argues that we are not building enough multifamily housing to make up for both projected demand and continued shortfall in single-family home construction over the last decade,” DeFrancis says. “The national apartment market is stabilized. So there appears to be little chance of systematic oversupply given that peak deliveries are expected to be this year. In terms of pricing and the prices at which apartments have been transacting, we are talking about something that is more affected by the machinations of the capital markets, monetary policy, and the risk appetite of investors.”

Vireo will offer studio, one-, and two-bedroom apartment homes ranging in square footage from 486 to 1,242. Multifamily community amenities include the ground-level terrace porches, a courtyard amenity plaza and a full suite of rooftop amenities. Included on the rooftop are a resort-style swimming pool, cabanas, clubroom and outdoor lounge area.

As part of the development process, LMC's ground-level efforts will allow the sidewalks on 13th Street to be widened, which will assist the area in its transition into a more pedestrian-friendly locale. Vireo will include ground-level terrace porches along 13th Street.

Beyond Midtown, Macon is turning multifamily investor heads. Check it out.

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