Cunningham: We are starting to see an increase in virtual reality used now for project marketing. Having been to China so many times now, we have seen first-hand how difficult it can be to get things like large-scale building models and huge boxes of brochures through customs. VR takes all of these issues away and with it, much of the stress involved in ensuring the project is professionally presented. For potential buyers, they essentially get to “touch and feel” the project without leaving the country.

GlobeSt.com: Who should consider marketing their projects to Chinese buyers?

Cunningham: Any developer with the budget to do so. Our recommendation would be to consider China for any project with circa 80 units or more within 25 kilometers of a Central Business District (CBD) or in an education hub. In addition we would suggest projects located within Investorist's “China Smile,” which shows the US cities most popular with Chinese buyers and why.

GlobeSt.com: What features make projects stand out and attract the best agents to sell them?

Cunningham: Features really need to be specific to the project's type and location. Some areas are heavily focused on luxury; others on education; others on the size of the land parcel their single-family home sits on. The appeal and pricing of the project itself is only one aspect to consider. Finding the right agent with qualified clients ready to buy, and developing the relationship with them is even more important.