San Diego may be the center of the craft beer scene in California—with Seattle competing for the West Coast leader—but Los Angeles is seeing its own craft beer revolution. New tasting rooms are springing up from the Westside to Downtown, adding to the growing national trend. The niche market is helping to drive restaurant activity in the retail sector and some demand for industrial space where theses mom-and-pop owners can produce their boutique beer.

“Breweries have always been a popular destination, but I think they have reinvented themselves over the last few years. I think that it is taking place throughout Southern California,” Matt Fainchtein, a senior director of retail brokerage at Cushman & Wakefield, tells GlobeSt.com. “I am working on a new development in Culver City with Regency Properties and part of the project, and we have to have a market hall as one of the anchors. We have been looking throughout California to find unique operators. We went to Torrance to meet with Smog City, a family owned mom-and-pop.”

Unlike San Diego, where tasting rooms have gathered together, the beer tasting rooms in Los Angeles are sprawling, with new shops opening up in the Westside, Downtown and on the Eastside. “Today, a lot are focused in Downtown Los Angeles. However, there are a lot of parts of the city that are attracting these start-ups,” says Fainchtein. While Downtown Los Angeles is a popular landing pad for these users, Silverlake, Echo Park, Culver City and even Long Beach are also seeing a fair share of activity from these users.

While craft beer companies are definitely generating demand for retail space, Fainchtein says the trend is also generating industrial demand from users looking for manufacturing space. Finding the right fit depends on the user. “It depends on the type of space and what they are looking to do within the space,” he explains. “If it is more manufacturing, they need more of an industrial space with high ceilings and lower rents. If it is more of a tasting room, then they need a restaurant feel with smaller square footage and higher rents. What people love about this is the quality of the beer and the story behind the businesses. The reality is that people love the interactive-ness of beer, and there is authenticity to a lot of these concepts. As a result, they like to be in more authentic spaces.”

The craft beer niche isn't exclusive to markets on the West Coast. The whole country has seen an uptick in craft beer tastings rooms. According to research from Cushman & Wakefield, the number of active craft breweries in the nation has more than tripled over the last decade, from 1,409 in 2006 to 5,234 in 2016. This activity has resulted in more than 10 million square feet of retail leases, and Fainchtein says that the consumer demand for this product is only growing. “People like to see someone creating something out of nothing and expanding the world that we are all accustomed to,” he says. These breweries are taking that concept to the next chapter.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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