Millennials aren't buying everything online. The demographic, which has fueled a major disruption in the retail market, does see a benefit to shopping centers, according to Jeff Rinkov, CEO at Lee & Associates. He says that millennials may prefer buying items online, but millennials are still going to shopping centers in certain markets. In fact, there are some goods that millennials would prefer to buy in-store.
“There are some things that millennials will go to boutiques and malls for, and there is a whole list of other products that they have become comfortable and been trained to buy online,” Rinkov tells GlobeSt.com. “Online has become their acquisition point of choice.”
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Kelsi Maree Borland
