Office leasing |

OAKLAND, CA—Is Uptown continuing to be at the forefront of development and leasing activities? Most would agree in the affirmative. A mainstay in the real estate landscape is the Breuner Building, which has been a part of Oakland's history and still continues to have influence today.

Built in 1931, the building was originally designed by the famed architect Albert Roller as the home of Breuner's Home Furnishings. Clad in green terra cotta tiling, Art Deco styling and motifs depicting furniture craftsmen adorn the building's southern and eastern elevations. The building's northern façade also serves as “The Great Wall of Oakland,” a 100 by 100 foot installation which provides a backdrop for monthly independent film screenings and vertical dance troop performances, playing a central role in the Uptown neighborhood's cultural resurgence.

TMG Partners is implementing extensive renovations to the building, which includes a full lobby and common area renovations, façade upgrade, and a complete HVAC, elevator and fire life safety modernization.

A recent deal exemplifies the continued appeal of the building. The online training software provider, ReadyTech, leased 9,200 square feet of office space there. The technology company will relocate from the second floor to the seventh floor, renovating the space for a larger and more open floorplan to accommodate its growing team.

“The Breuner Building has a long, storied history in Oakland, and we are thrilled to be in a position to make the extensive and needed improvements to restore this Art Deco icon,” said Drew Thomas, partner with TMG. “Located in the surging Oakland Uptown market, with large floor plates, high ceilings and within two blocks of BART, Lake Merritt, and a plethora of restaurants and entertainment venues, the property is ideally suited for the creative, technology and start-up tenant such as ReadyTech. We currently have several additional availabilities, including the full second floor of 22,364 square feet, which will be ready for improvements by the end of the second quarter of this year.”

Cushman and Wakefield's John Dolby, Dane Hooks and Charlie Sweeney lead all leasing efforts for the building. CM Commercial's Matt Currie advised ReadyTech.

“We've grown with this building numerous times and our team enjoys its immediate access to Uptown Oakland's restaurants, Lake Merritt and public transportation,” said Amanda Mathews, director of finance at ReadyTech. “The promise of building upgrades and additional investments helped solidify our decision to make 2201 Broadway our headquarters to continue expanding our online training business.”

In addition, Embarcadero Capital Partners acquired 519 Uptown, a seven-story historic boutique office project located at 519 17th St. Embarcadero has also begun to transform the building into a creative workplace environment. Renovation plans underway include creating a contemporary building facade, lobby and light-filled open-floor layouts. The upper floors will feature panoramic views of Oakland and the surrounding hills.

“We see a tremendous opportunity to revitalize this asset. It has an incredible Uptown location and is the ideal workplace for tenants that want proximity to public transit and Oakland's flourishing Uptown and City Center districts,” says Andrew Brown, Embarcadero Capital Partners' director of leasing. “519 Uptown offers easy access to the Bay Area Rapid Transit system and many of Oakland's top restaurants and cultural amenities including the Fox Theatre.”

Constructed slightly earlier than the Breuner Building, in 1928, as a playhouse called the Dufwin Theater–and later operated as the Roxie movie house–519 Uptown was converted to an office building in the 1980s. The building features a classic Art Deco-style façade and has flexible floor plates that can accommodate a variety of efficient layouts for both large and small tenants.

Embarcadero Capital has retained Cushman & Wakefield for this leasing assignment as well with Dolby, Hooks and Sweeney leading the assignment.

“Uptown continues to be the center of downtown Oakland's ever changing and fast-paced real estate landscape. It's exciting to see this unique historic building be part of the rebirth and add much needed creative office inventory to the market,” Hooks tells GlobeSt.com.

519 Uptown is Embarcadero Capital Partners' first Oakland office purchase and fifth value-add real estate fund.

“Embarcadero Capital Partners has the vision and experience to reposition this unique historical asset and add new 'creative' office inventory, which continues to be Oakland's most sought-after type of office space,” Hooks says.

Office leasing |

OAKLAND, CA—Is Uptown continuing to be at the forefront of development and leasing activities? Most would agree in the affirmative. A mainstay in the real estate landscape is the Breuner Building, which has been a part of Oakland's history and still continues to have influence today.

Built in 1931, the building was originally designed by the famed architect Albert Roller as the home of Breuner's Home Furnishings. Clad in green terra cotta tiling, Art Deco styling and motifs depicting furniture craftsmen adorn the building's southern and eastern elevations. The building's northern façade also serves as “The Great Wall of Oakland,” a 100 by 100 foot installation which provides a backdrop for monthly independent film screenings and vertical dance troop performances, playing a central role in the Uptown neighborhood's cultural resurgence.

TMG Partners is implementing extensive renovations to the building, which includes a full lobby and common area renovations, façade upgrade, and a complete HVAC, elevator and fire life safety modernization.

A recent deal exemplifies the continued appeal of the building. The online training software provider, ReadyTech, leased 9,200 square feet of office space there. The technology company will relocate from the second floor to the seventh floor, renovating the space for a larger and more open floorplan to accommodate its growing team.

“The Breuner Building has a long, storied history in Oakland, and we are thrilled to be in a position to make the extensive and needed improvements to restore this Art Deco icon,” said Drew Thomas, partner with TMG. “Located in the surging Oakland Uptown market, with large floor plates, high ceilings and within two blocks of BART, Lake Merritt, and a plethora of restaurants and entertainment venues, the property is ideally suited for the creative, technology and start-up tenant such as ReadyTech. We currently have several additional availabilities, including the full second floor of 22,364 square feet, which will be ready for improvements by the end of the second quarter of this year.”

Cushman and Wakefield's John Dolby, Dane Hooks and Charlie Sweeney lead all leasing efforts for the building. CM Commercial's Matt Currie advised ReadyTech.

“We've grown with this building numerous times and our team enjoys its immediate access to Uptown Oakland's restaurants, Lake Merritt and public transportation,” said Amanda Mathews, director of finance at ReadyTech. “The promise of building upgrades and additional investments helped solidify our decision to make 2201 Broadway our headquarters to continue expanding our online training business.”

In addition, Embarcadero Capital Partners acquired 519 Uptown, a seven-story historic boutique office project located at 519 17th St. Embarcadero has also begun to transform the building into a creative workplace environment. Renovation plans underway include creating a contemporary building facade, lobby and light-filled open-floor layouts. The upper floors will feature panoramic views of Oakland and the surrounding hills.

“We see a tremendous opportunity to revitalize this asset. It has an incredible Uptown location and is the ideal workplace for tenants that want proximity to public transit and Oakland's flourishing Uptown and City Center districts,” says Andrew Brown, Embarcadero Capital Partners' director of leasing. “519 Uptown offers easy access to the Bay Area Rapid Transit system and many of Oakland's top restaurants and cultural amenities including the Fox Theatre.”

Constructed slightly earlier than the Breuner Building, in 1928, as a playhouse called the Dufwin Theater–and later operated as the Roxie movie house–519 Uptown was converted to an office building in the 1980s. The building features a classic Art Deco-style façade and has flexible floor plates that can accommodate a variety of efficient layouts for both large and small tenants.

Embarcadero Capital has retained Cushman & Wakefield for this leasing assignment as well with Dolby, Hooks and Sweeney leading the assignment.

“Uptown continues to be the center of downtown Oakland's ever changing and fast-paced real estate landscape. It's exciting to see this unique historic building be part of the rebirth and add much needed creative office inventory to the market,” Hooks tells GlobeSt.com.

519 Uptown is Embarcadero Capital Partners' first Oakland office purchase and fifth value-add real estate fund.

“Embarcadero Capital Partners has the vision and experience to reposition this unique historical asset and add new 'creative' office inventory, which continues to be Oakland's most sought-after type of office space,” Hooks says.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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