SAN FRANCISCO—Founded in 1980, FME Architecture + Design has worked on some of the most unique and visually stunning projects in the Bay Area, including The Battery and the VF Outdoor campus, solving design challenges for both new developments and revitalized spaces. As times are changing, so has the firm, with a recent rebrand as FORGE.
“We live in an ever-evolving experience economy and FORGE represents our commitment to furthering the stakeholder experience to meet the demands of our clients and communities,” said Eric Ibsen, chief design officer. “Our new name encompasses all aspects of our business and is reflected in our client interaction and internal culture. We are in fact forging ahead, utilizing new and innovative approaches to both creative and technical design and to the changing needs of our business.”
To determine the new name, the firm enlisted clients and contacts to serve on an advisory board to provide opinions on how they saw the firm and what they suggested as changes. The decision was a direct reflection of those conversations, further highlighting the firm's commitment to client interaction and participation.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
