DALLAS—Extended stay brands have a huge presence in Texas. A couple of recent examples are Home2 by Hilton, which just opened a Dallas/Addison property last month and Homewood Suites by Hilton, which expects to open its Dallas/Central Expressway property later this year. Adrian Kurre, global head of Homewood Suites by Hilton and Home2 Suites by Hilton, recently discussed why Texas is a strong extended stay market in this exclusive.
GlobeSt.com: Extended stay is a popular option for travelers in Texas–what makes the state so ripe for development?
Adrian Kurre: Texas' tourism industry is thriving. Domestic and international tourism continues to increase, and, in 2015* Texas welcomed more than 255 million domestic travelers and more than 10 million international guests, generating more than $68 billion in direct travel spending, making tourism a key driver of Texas' economy.
Not surprisingly, this influx of travelers has resulted in a corresponding hospitality boom. According to a recent construction pipeline trend report from Lodging Econometrics, the top five markets forecast to have the largest number of hotel openings this year include two Texas cities: Dallas with 43 hotels and Houston with 22 hotels.
Homewood Suites by Hilton and Home2 Suites by Hilton have always had an eye on the state. We currently have 78 properties opened throughout Texas with multiple locations in major metro areas such as Dallas-Fort Worth, Houston, San Antonio, Austin, El Paso and College Station. This year alone, we expect to open 17 more Homewood Suites and Home2 Suites hotels, and have a robust pipeline of Texas locations.
GlobeSt.com: What is next for Hilton's extended stay brands in Texas?
Kurre: Hilton's extended stay properties have always been well received, and we are continuing to work with our developers and owners to grow the Homewood Suites and Home2 Suites brands across Texas. In 2017, we've already opened Home2 Suites properties at the El Paso airport and in Dallas/Addison. Within the past year, Homewood Suites grew its portfolio in various Texas cities including New Braunfels, Tyler and Dallas/Arlington.
The extended stay brands are poised for a tremendous showing throughout Texas in the coming years. Homewood Suites is expected to open new locations in Galveston and Dallas/The Colony and Home2 Suites will open its doors in McAllen, Austin airport, Houston/Webster, Dallas/Central Expressway, Dallas Forth-Worth Airport South/Irving and Dallas Downtown at Baylor Scott & White.
GlobeSt.com: How does Homewood and Home2's expanding Texas footprint fit into the greater growth strategy for the brands?
Kurre: The keen eye on Texas fits into Homewood Suites' and Home2 Suites' larger growth strategies as the brands continue to build out footprints in urban, suburban and “surban” markets. The innovative, scalable and flexible designs for Hilton's extended stay prototypes allow owners to bring the product to a variety of markets even where space may be a challenge, like downtown locales. Case in point is the upcoming Home2 Suites property in Dallas downtown at Baylor Scott & White, which is slated to open its doors later this year.
Texas also has multi-branded hotels, properties that combine a Homewood Suites or Home2 Suites and another Hilton brand all on the same site, such as the dual-branded Hampton Inn by Hilton Houston Downtown and Homewood Suites by Hilton Houston Downtown.
Homewood Suites' and Home2 Suites' expansion in Texas also aligns with the brands' plans for international growth. According to Texas tourism, travelers from Mexico and Canada are some of the top international visitors to the Lone Star State, presenting a great opportunity for introductions to Hilton's extended stay brands. Both Homewood Suites and Home2 Suites have already had tremendous success in Canada with 17 Homewood Suites hotels opened and seven more in the pipeline, and three Home2 properties opened in Canada with another four the pipeline. Homewood Suites is also making a dedicated push into Latin America and the Caribbean with one property opened in Mexico, and five in the region's pipeline.
(*2016 data not available yet)
DALLAS—Extended stay brands have a huge presence in Texas. A couple of recent examples are Home2 by Hilton, which just opened a Dallas/Addison property last month and Homewood Suites by Hilton, which expects to open its Dallas/Central Expressway property later this year. Adrian Kurre, global head of Homewood Suites by Hilton and Home2 Suites by Hilton, recently discussed why Texas is a strong extended stay market in this exclusive.
GlobeSt.com: Extended stay is a popular option for travelers in Texas–what makes the state so ripe for development?
Adrian Kurre: Texas' tourism industry is thriving. Domestic and international tourism continues to increase, and, in 2015* Texas welcomed more than 255 million domestic travelers and more than 10 million international guests, generating more than $68 billion in direct travel spending, making tourism a key driver of Texas' economy.
Not surprisingly, this influx of travelers has resulted in a corresponding hospitality boom. According to a recent construction pipeline trend report from Lodging Econometrics, the top five markets forecast to have the largest number of hotel openings this year include two Texas cities: Dallas with 43 hotels and Houston with 22 hotels.
Homewood Suites by Hilton and Home2 Suites by Hilton have always had an eye on the state. We currently have 78 properties opened throughout Texas with multiple locations in major metro areas such as Dallas-Fort Worth, Houston, San Antonio, Austin, El Paso and College Station. This year alone, we expect to open 17 more Homewood Suites and Home2 Suites hotels, and have a robust pipeline of Texas locations.
GlobeSt.com: What is next for Hilton's extended stay brands in Texas?
Kurre: Hilton's extended stay properties have always been well received, and we are continuing to work with our developers and owners to grow the Homewood Suites and Home2 Suites brands across Texas. In 2017, we've already opened Home2 Suites properties at the El Paso airport and in Dallas/Addison. Within the past year, Homewood Suites grew its portfolio in various Texas cities including New Braunfels, Tyler and Dallas/Arlington.
The extended stay brands are poised for a tremendous showing throughout Texas in the coming years. Homewood Suites is expected to open new locations in Galveston and Dallas/The Colony and Home2 Suites will open its doors in McAllen, Austin airport, Houston/Webster, Dallas/Central Expressway, Dallas Forth-Worth Airport South/Irving and Dallas Downtown at Baylor Scott & White.
GlobeSt.com: How does Homewood and Home2's expanding Texas footprint fit into the greater growth strategy for the brands?
Kurre: The keen eye on Texas fits into Homewood Suites' and Home2 Suites' larger growth strategies as the brands continue to build out footprints in urban, suburban and “surban” markets. The innovative, scalable and flexible designs for Hilton's extended stay prototypes allow owners to bring the product to a variety of markets even where space may be a challenge, like downtown locales. Case in point is the upcoming Home2 Suites property in Dallas downtown at Baylor Scott & White, which is slated to open its doors later this year.
Texas also has multi-branded hotels, properties that combine a Homewood Suites or Home2 Suites and another Hilton brand all on the same site, such as the dual-branded Hampton Inn by Hilton Houston Downtown and Homewood Suites by Hilton Houston Downtown.
Homewood Suites' and Home2 Suites' expansion in Texas also aligns with the brands' plans for international growth. According to Texas tourism, travelers from Mexico and Canada are some of the top international visitors to the Lone Star State, presenting a great opportunity for introductions to Hilton's extended stay brands. Both Homewood Suites and Home2 Suites have already had tremendous success in Canada with 17 Homewood Suites hotels opened and seven more in the pipeline, and three Home2 properties opened in Canada with another four the pipeline. Homewood Suites is also making a dedicated push into Latin America and the Caribbean with one property opened in Mexico, and five in the region's pipeline.
(*2016 data not available yet)
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