CONCORD, CA—CenterCal Properties' The Veranda is a 375,000-square-foot lifestyle destination that will include the Bay Area's first Whole Foods 365, more than 50 other tenants and event programming in a public space. The development is part of efforts by the city of Concord to revitalize the Diamond District and increase commercial activity in the submarket.
The centerpiece of the project is a musically choreographed $1.7 million water feature. Outside the Lines, a design-build construction company that specializes in creating water features, rockwork and themed environments, was the developer of the water feature. J. Wickham Zimmerman, chief executive officer of Outside the Lines, recently discussed destination retail's value, the unique aspects of the Concord project and the most successful entertainment components.
GlobeSt.com: We all know that retail destinations are seeking new forms of entertainment. In your experience, what types of entertainment have been the most successful?
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
