Part 1 of 2
A shift has occurred in the way landlords are wooing tenants to their properties. That is according to Bayer Properties retail brand strategist Lindsay Bayer Shipp.
Bayer Shipp tells GlobeSt.com that Bayer Properties, for example, is developing the Summit at Fritz Farm in Lexington, KY, where, “when a prospective tenant comes to tour the property, we show them the different aspects of life in Kentucky and how they are a good extension of their brand.”
Bayer Shipp says “We tour distilleries and horse farms before eating at the latest chef-driven restaurant. From marketing materials to where they eat and sleep, every aspect of the experience has to be thought out.” According to Bayer Shipp, it is crucial to speak to the overall market and how their brand will connect.
And developers must seek out tenants that are going to bring people to their developments several times a week, she tells GlobeSt.com. Whole Foods and Trader Joe's and boutique fitness concepts like spin classes or barre classes, she adds, can bring people to a property several times a week.
Developers and owners should also take a unique approach to restaurants within a property. Many, she says, are tapping into the local dining scene in each market. “There's a new focus on creating dining experiences, like the artisan food hall we are creating at The Summit at Fritz Farm.”
Check back in the next day or two for more from Bayer Shipp, where she discusses what to do with common areas and how digging deep into the analytics of the customer plays a huge role.
Part 1 of 2
A shift has occurred in the way landlords are wooing tenants to their properties. That is according to Bayer Properties retail brand strategist Lindsay Bayer Shipp.
Bayer Shipp tells GlobeSt.com that Bayer Properties, for example, is developing the Summit at Fritz Farm in Lexington, KY, where, “when a prospective tenant comes to tour the property, we show them the different aspects of life in Kentucky and how they are a good extension of their brand.”
Bayer Shipp says “We tour distilleries and horse farms before eating at the latest chef-driven restaurant. From marketing materials to where they eat and sleep, every aspect of the experience has to be thought out.” According to Bayer Shipp, it is crucial to speak to the overall market and how their brand will connect.
And developers must seek out tenants that are going to bring people to their developments several times a week, she tells GlobeSt.com. Whole Foods and Trader Joe's and boutique fitness concepts like spin classes or barre classes, she adds, can bring people to a property several times a week.
Developers and owners should also take a unique approach to restaurants within a property. Many, she says, are tapping into the local dining scene in each market. “There's a new focus on creating dining experiences, like the artisan food hall we are creating at The Summit at Fritz Farm.”
Check back in the next day or two for more from Bayer Shipp, where she discusses what to do with common areas and how digging deep into the analytics of the customer plays a huge role.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
