NORTH PLAINFIELD, NJ—Nearly half (47.3 percent) of tenants participating in Levin Management Corporation's Mid-Year Retail Sentiment Survey have stepped-up their technology-centered marketing in 2017. And more than a quarter (26.8 percent) plan to adopt new tech-based marketing tools this year.
Levin released the results of its annual, technology-focused June poll of retailers within its 95-property, 13 million-square-foot portfolio.
“In today's changing environment, which is so strongly influenced by e-commerce and socio-economic shifts, the message 'adjust or go home' has become clear,” says Matthew K. Harding, Levin Management president. “The good news is that we continue to see our tenants embracing new ways to reach and service their customers, and ultimately draw them into their stores.”
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Steve Lubetkin
Steve Lubetkin is the New Jersey and Philadelphia editor for GlobeSt.com. He is currently filling in covering Chicago and Midwest markets until a new permanent editor is named. He previously filled in covering Atlanta. Steve’s journalism background includes print and broadcast reporting for NJ news organizations. His audio and video work for GlobeSt.com has been honored by the Garden State Journalists Association, and he has also been recognized for video by the New Jersey Chapter of the Society of Professional Journalists. He has produced audio podcasts on CRE topics for the NAR Commercial Division and the CCIM Institute. Steve has also served (from August 2017 to March 2018) as national broadcast news correspondent for CEOReport.com, a news website focused on practical advice for senior executives in small- and medium-sized companies. Steve also reports on-camera and covers conferences for NJSpotlight.com, a public policy news coverage website focused on New Jersey government and industry; and for clients of StateBroadcastNews.com, a division of The Lubetkin Media Companies LLC. Steve has been the computer columnist for the Jewish Community Voice of Southern New Jersey, since 1996. Steve is co-author, with Toronto-based podcasting pioneer Donna Papacosta, of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional. You can email Steve at [email protected].
