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New Name Mulled for World Trade Center

ST. PAUL - Among other changes, the new owners of the center are considering a new name.

By Jim McCartney | Updated on July 31, 2000

The World Trade Center building in downtown St. Paulhas a new owner, and it may soon have a new name aswell. Zeller Realty Corp. of Chicago notified buildingtenants late last week that they have completed apurchase of the 470,000-sf downtown St. Paul landmark.

Wells Fargo, the former Norwest Corp., said Monday ithas begun negotiations with Zeller to move a largepart of its downtown St. Paul operations to what hasbeen the retail portion of the World Trade Center.”We are in the process of negotiating our lease, andwe think there is an opportunity for naming rights,”says Theresa Morrow, a spokeswoman for Wells Fargo.The bank, which needs room for a growing St. Paulstaff, would keep its more than 275 phone bankemployees at the Norwest Center, its current downtownSt. Paul address, but would move many of the remaining325 employees to the new space. The main bankingfloor, where most customers do business, wouldrelocate to the trade center, as would the bank’sdrive-through services.

The trade center’s three-story, 30,000-sf retail courthas gone wanting for years in the wake of unfulfilledplans for movie theaters, restaurants and bookstores,and is mostly vacant, in part because its landlords were looking at changing it’s use. The office tower,with a 12% vacancy rate, has been moresuccessful.

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