The 40-year-old, two-story, 160,000-sf JCPenney building, in the heart of downtown, is about to begin its fourth life as a reservoir for multimillion dollars worth of computers and telecommunications equipment. Besides the department store, the brick structure has housed a city traffic court and a restaurant in its life to date.

Dallas developer Jim Duggan notes the switching hotel has leasing commitments for 75% of the space, even as workers rush to complete renovations and add a third story to the Orange Avenue and Jefferson Street building.

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