Stung by the largest jury verdict ever levied at an entertainment company, Walt Disney Co. is filing an appeal this week with the Fifth Circuit Court of Appeal in Daytona Beach. Disney will ask for a reduction of the Aug. 11, $240 million award to All Pro Sports Camp Inc. and a new trial.

A six-person jury found Disney stole All Pro’s 1987 plans for a 30-sports amphitheater and then built the 150-acre, $203 million Wide World of Sports attraction at its Lake Buena Vista site in 1997. Disney assesses the project’s hard costs at $103 million and the land at $100 million. The price equates to $66,667 per acre or $1.53 psf.

After a four-week trial in Orlando’s Orange Circuit Court before Judge Ted Coleman, Disney was found guilty of stealing trade secrets, breaking an implied contract, misrepresentation and breaching a confidential relationship. But the company was found not guilty of fraud.

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