AllianceHTexas Names Marketing Director for Properties

A former corporate marketing director for Dallas-based AMRESCO Inc. is joining Ross Perot Jr.’s Hillwood Properties team.

Caroline Free will serve as marketing services director for AllianceHTexas, which spans 15,000 acres within 65 miles and encompasses the developments of Circle T Ranch, Heritage and Alliance. In addition to developing and implementing marketing strategies for AllianceHTexas, she will oversee marketing communications, special events and customer relations for the division. Free, an 18-year veteran in marketing communications, also owned an agency and previously served as an executive vice president for a Dallas ad and public relations agency.