The county's average daily room rate increased a healthy 5.6%, from $112.90 in June 1999 to $119.27, reports Bruce Baltin, senior VP of the hotel consulting concern. Beverly Hills, the area's most expensive area with an ADR of $280.78, had the highest jump in occupancy--a whopping 21%, from 73.9% in June 1999 to 82.4% in the latest reporting month, Baltin says.
The North LA market of Valencia had the area's highest occupancy level in June, 90.7%, up 7.7% from 84.2% a year earlier. Despite the occupancy-level boost, the ADR in Valencia increased only 1%, to $90.62 from $89.76 a year ago.
Even Downtown LA's secondary hotel market, which posted a 65.3% occupancy level a year earlier, jumped 14.7% to 74.9% in June. The ADR increased to $90.52 from $77.79. Higher-priced hotels in the central business district registered a 10.7% occupancy increase, from 71.6% to 79.1%, while their ADR jumped 8.2%, from $109.51 to $118.53.
Other markets with substantial boosts in both ADRs and occupancy levels were Pasadena, with a 6.4% ADR hike to $144.73 and a 17.3% occupancy hike to 77.7%; Long Beach, with a 7.4% ADR hike to $101.48 and an 11.4% occupancy boost to 82.4%; and the South Bay, with a 5.3% ADR increase to $100.33 and a 10.5% occupancy hike to 89.8%, Baltin says.
He says travelers looking for a bargain might well consider the Los Angeles International Airport area. The market's ADR was a relatively low $79.11 in June but 7.3% higher than last year. Airport occupancy rose to 87.1% from 78.9%.
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