First CLS Inc., founded by Atlanta's Guy Dorey of Dorey Publising & Research, and Realty IQ Inc. of New York will begin separate marketing programs in September for their online commercial real estate research and listing services.
The new sites will go stat to stat with CoStar of Bethesda, MD. CoStar has had a lock on the Atlanta market since it bought the local Jamison Research firm in February 1998. The Maryland firm has developed a national network by acquiring local real estate research companies.
First CLS will offer statistics and listings, but will not post market reports on the site. They will be available in print form in Dorey's Guide. Realty IQ plans to offer stats and listings as well as trend information.
The new entrants hope to gain market share with introductory pricing which is expected to be lower than CoStar's costs. That firm's pricing is based on ratios of the number of broker-users and services/products purchased.
A mid-sized real estate company may spend in the $2,500-$3,000 per-month range. Realty is coming into the Atlanta market with a flat promotional per broker fee of $17.95 per month. That amount will increase to $25 after the promo ends later in the year. Dorey's service introduction will be competitive with Realty.
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