Frontline Capital Group, headed by Scott Rechler, is a major investor in RealtyIQ. And he is president and co-CEO of Reckson Associates, a real estate investment trust.

The question is whether this relationship will influence Vinocur's objectivity.

"Can I remain unbiased in my reporting on real estate? Absolutely," Vinocur told GlobeSt.com. "Can I remain unbiased about Scott or things he's involved with? We've had long discussions about that and I believe it's a manageable situation. And I intend to discuss the relationship with my subscribers and how it impacts what we do," he notes, adding, "We're going to talk about a lot more than publicly traded real estate companies."

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