Meredith & Grew Promotes TechnoCorridor

Their mission is commercial real estate, but these days, Meredith & Grew is demonstrating a bit of marketing acumen as well. Hoping to identify where the state’s burgeoning high-tech industry is settling, M&G has launched a campaign touting the concept of the TechnoCorridor.

“The idea is that there is a specific geographical area that all of these companies are trying to penetrate from a labor perspective,” explains M&G senior vice president James F. McCaffrey. “California has Silicon Valley, North Carolina has the Research Triangle, and our thought was if you could brand [the Massachusetts high-tech region] a little bit, it would help define it better for everybody.”

M&G is certainly doing its part, recently sending out a press kit that included T-shirts emblazoned with a logo reading “Boston’s TechnoCorridor: Feel the Burn.” The company’s research department has kicked in with a report outlining vacancies, rental rates and recent trends in the region, information that will be produced on a regular schedule in the future. Loosely defined, the TechnoCorridor is a 50-square-mile swath that runs north along Interstate 93 to the New Hampshire border, southwest on Route 495 to Westborough, and east on Route 9 into Boston and Cambridge.