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Westin Tabor Center Awaits $6 Million Renovation

DENVER-A $6 million renovation is being tackled for the Westin Tabor Center, the city's largest hotel in the Central Business District. The game plan is to reposition the structure as the leading place to stay in the market.

By John Rebchook | Updated on August 31, 2000

The Westin Tabor Center, one of Denver’s largest hotels in the Central Business District, will be getting a $6 million makeover.

Lobby and Augusta restaurant renovations will be completed by year’s end while the 430 guest room updates are projected to be finished by the end of first quarter 2001. The remodeling of the Augusta, once considered one of Denver’s best eateries, calls for the addition of 700 sf, taking it to 2,500 sf and making it large enough to seat 225 customers. A second-floor lobby will be redesigned, with wood floors and two-story windows to show more of Denver’s skyline. Room updates will include new carpeting, wall coverings, window treatments and vanity enhancements designed to appeal to female travelers, says Westin spokeswoman Susan Stiff.

“You need to do something like this just for normal wear and tear, but it also helps reposition ourselves in the market,” says Bruce Lange, the hotel’s managing director. “In most markets of this size, you have a St. Regis or a Ritz Carlton, but in Denver, other than the (historic) Brown Palace, there’s a quite a gap between us and the next level … Our strategy is to push us to the next level. We want to be the No. 1 or No. 2 hotel in every market we’re in.”

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