Another major difference is the focus of the Studley site. Alison Lewis, senior vice president of on-line business development at the firm, says it is designed to provide information, advice and services for tenants looking for 5,000 sf of space or less. The site will also target dot-com companies, providing them with the interactive tools that will make it easy to for them to help themselves up to the point where they need a broker.

Other newly launched sites cater mainly to owners and brokers. At present, Studley has no plans to expand the site to serve those seeking larger amounts of space.

Unlike some of its competitors, financing and closings will not be executed on the site initially, although that will be possible in the future. When deals can be transacted on-line, won't that take the broker out of the leasing process, GlobeSt.com asked. "No, I don't think of this process as do-it-yourself and never talk to a broker," she says. "I think it will be more collaborative. It's like we haven't given up the phone even though we have e-mail."