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Hopeful Undersea-Hotel Pioneer Seeks New Start

SAN FRANCISCO-Joseph Cala, who hopes to build nautical-themed hotels to attract "eco-tourists," is relocating his business from Oklahoma City; but whoah, those office prices are crazy.

By Allison Landa | Updated on September 15, 2000

SAN FRANCISCO-When Joseph Cala journeys to San Francisco in a few days, it won’t just be for a vacation.

The Oklahoma City-based entrepreneuer has a plan for the City by the Bay: He wants it to be ground zero for development of his Undersea Hotel and Resort empire. From the minute his plane touches down on Sept. 18, Cala says he will be on the lookout for office space from which to run his business, the Cala Corporation.

But undersea hotels? Are such things possible? Sure, Cala says, although he claims his is the first company to do such a thing. “The future of tourists is eco-tourism,” he tells GlobeSt. “What people want is to interact with the dolphins, with the sea life. They want to feel like they are under the ocean.”

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