The independent venture, eStaubach Partners, is being overseen by a 13-year company veteran, Jim Underhill, president of Staubach's northeast corporate services division based in Vienna, VA. The e-commerce launch will be reinforced within 30 days when a major announcement--possibly software related--will be announced, Underhill told GlobeSt.com.

"We're working on the building blocks of a system that ultimately will lead to on-line leasing," says Underhill, explaining that existing e-commerce operations fall short of The Staubach Co.'s "definition of online leasing."

The northern VA community has been selected for the venture because that is where Underhill is based and that region is one of the nation's high-tech leaders, nearly equal to CA's Silicon Valley or Austin. "The capital sources are here and the products are here," he tells GlobeSt.com.