The company helps owners of single-family properties sell their assets without a broker. The firm plans to introduce an apartment-finding model by year end.
REC is aware of the existing competition from Buy-Owner, cHome.com, Homeadvisor.com, Owners.com, HomeStore.com and several other established online FSBO services. But Michael J. Gerrity, REC's founder and chairman, welcomes the challenge.
"We have created very unfair and sustainable competitive advantages over others and will continue to form additional barriers to entry with exclusive strategic partnerships and distribution channels," Gerrity tells GlobeSt.com.
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