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Bluelight.com Opening Brick-and-Mortar Store

SAN FRANCISCO-The online shopping arm of Kmart is getting three dimensional with a brick-and-mortar store--of sorts--below is its headquarters on Fisherman's Wharf.

By Brian K. Miller | Updated on September 26, 2000

SAN FRANCISCO-Bluelight.com is opening an unconventional hybrid of the virtual and physical retail experiences with a shared brick-and mortar location that includes Internet-connected bluelight kiosks, a Jamba Juice franchise and a one-hour photo-developer.

The 9,000-sf store sits below Bluelight.com’s headquarters, and is thought of as a marketing tool more than anything else. Kiosks linked to the Kmart-owned retailer’s Web site replace actual merchandise, and return items must still be taken to Kmart stores. A Jamba Juice franchise and a one-hour photo-developing outlet are there to generate traffic.

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