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Sybase Wraps Headquarters Building In 6,000-SF Advertisement

EMERYVILLE, CA-The wrap, one of the largest of its kind in the Bay Area and in full view of Interstate 80, is designed to promote Sybase Enterprise Portal, the company's e-Business infrastructure product for B2B.

By Brian K. Miller | Updated on October 02, 2000

EMERYVILLE, CA-Sybase Inc. is unveiling today a 6,000-sf advertisement it has plastered on the outside of five-story headquarters building here, which sits in full view of Interstate 80.

The software maker is promoting Sybase Enterprise Portal, its e-Business infrastructure product. It chose its building because the advertising space is free, and because its location next to I-80 will catch the eyes of an estimated 165,700 daily commuters.

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