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Noodles & Co. Plan: New Store Every Two Weeks

BOULDER, CO-An aggressive expansion plan has the CO-based Noodles & Co. following a schedule to open a store every two weeks. The company marks its fifth anniversary by launching its 15th location, a 2,200-sf restaurant in south Boulder.

By John Rebchook | Updated on October 04, 2000

BOULDER, CO-Noodles & Co., based in Boulder, marks its fifth anniversary by opening its 15th restaurant in an aggressive plan to launch a new store every two weeks, says the store founder.

“We’re on schedule to open 24 to 26 new stores in the next 12 months,” Aaron Kennedy, president and founder of the privately held company, told GlobeSt.com. Its latest store is a 2,200-sf, 52-seat store in south Boulder. Noodles & Co.’s October schedule calls for openings in Highlands Ranch in Douglas County, the largest master-planned community in the Denver area, and Ft. Collins, north of Boulder. The aggressive opening program also calls for stores in Wheaton and Naperville in DuPage County, Ill., west of Chicago.

The company is in its fourth stage of financing. The former brand manager for Pepsi started the noodle restaurant – where freshly prepared Asian food costs about $5 per meal – with $250,000 in seed money from friends and family. “I came up with the idea while eating in an Asian noodles restaurant in Greenwich Village in New York City,” he told GlobeSt.com. “I had an epiphany.”The first restaurant was in Cherry Creek North, a tony boutique area about three miles from Denver’s Central Business District. “We are light years away from our humble beginnings,” he says.

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