Publix, the largest grocer in Florida, has signed a long-term lease, estimated at 10 years, for one floor of 25,000 sf, in Preston Ridge IV near Ga. 400. Rental rates in the area average $21.50 per sf.
In Atlanta, Publix will go click to click with Webvan, the national online grocery shopping service which made this area its second market and is the most visible player in the field.
About a dozen employees will staff the online operation beginning in mid-December with the potential of growing the work force to 100, Publix spokesperson Jennifer Bush tells GlobeSt.com.
The company chose Atlanta, specifically the north Fulton area, to tap into the pool of technical expertise needed to make the venture work, says Bush. Sites in metro Orlando were also considered. Publix has a regional office, distribution and manufacturing centers already here.
PublixDirect expects to be delivering groceries at least by the second quarter of 2001 and is scouting for warehouse fulfillment center sites in Georgia and Florida. Residential density and income, along with traffic patterns, factor into the market selection.
Generally, each center will serve an area within a five to 10 mile radius. Bush says the hour-timeframe for delivery is yet to be set.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
